Everyone has their failures. I wrote a jingle for an organic soda company. They loved it. The president and CEO loved it. They wanted to start a whole marketing campaign around it. I said great. Then they wanted me to come up with the commercials and have the director of my award winning video put it all together.

I said sure. I'll talk to him about it. At this point I brought in my lawyer to start talking licenses and numbers for costs. The CEO suddenly changed his mind. He had this notion that I would do all of this for free. That I would pay for his commercials out of my pocket.

End result is, I said no. I didn't get angry about it. I moved on.

That's a good article you found. It shows one of the niches some of my music has found. It's not the only niche. It's a good point to bring up. Every song has a niche. The writer should know what it is. That is part of knowing the business. It's not something to get angry about.

Other niches that I'm in include: film, tv, film trailers, video games. I also do the whole artist thing. I write some material under pseudonyms. I do that to keep certain material to certain markets. I don't get angry if something doesn't work. I learn from it, change for the next time around, then move on. I don't stop.

One thing I'm taking from DRS's post is that he has had issues with the business aspect of a venture. He took it personally. Got angry. Got bitter. Got upset at a non fan. This is not the right attitude to cultivate in order to become a success.

That is my $0.02 which is more than anyone gets from Pandora or Spotify.

Jody Whitesides
A Funky Audio Lap Dance For Your Ears!
www.jodywhitesides.com