Jean, a blog would be free, but recipe web sites are a highly competitive niche. It would take an SEO expert to get it to page 1 of the search engines to gain enough traffic to monetize it with ads. That would take at least six months even with an expert. Not that it can't be done, but it would take a lot of work building links and targeting key words. A direct anchored text link from the JPF web site would help a lot. You need lots of traffic. The average click through rate of an ad may be 5%. So if the blog only gets 20 visits per day you may get 1 ad click that could pay $.40. You would need thousands of visits per day and that means being in the top three of page one of Google.