JPF Home Page Forums Creative Arts Forums Acting, Theater, Film and TV Forum Idea for Hallmark commercial....

Open on a sports hero... hounded by fans and media... flash bulbs and yelling and signings and chaos...

Change view to a young boy. He walks up to the door of a house and on the door is a sign that reads "No autographs." The boy turns around and walks away.

Change to chaotic scene of interview with sports hero and him at the airport, getting on the plane.

Change to scene of same young boy and his mother at a Hallmark store. He asks if his mother will buy him a card for a special friend. She agrees. The boy picks one out.

Change back to the sports hero walking toward his home, noticeably tired. He enters and closes the front door.

<zoom in on sign>


"No autographs" ...


Cut to the young boy walking up to the sports hero's house...

he stops..

reaches into his pocket and pulls out the Hallmark card and a pencil...

The boy sits down on the stoop and writes something down, then stands up and rings the doorbell

the sports hero opens the door..

He sees the boy and says.. "Look kid, really. No autographs today"

The boy says "Yes sir, I know..." and hands the card to the sports hero

The sports hero reads the card with a barely legible handwritten "Your friend, Billy"

The boy says.. "Since you were out of autographs I thought maybe you could use one of mine."

The sports hero smiles and says "Thanks, kid. Wait right here a minute." and heads back inside briefly.

He comes back to the door and hands the boy a signed jersey.

The young boy accepts the gift and heads home...


Overlay with caption:

"Hallmark. When you care enough to give the very best."
(c) 2007

Hey David,

It works !

cheers, niteshift

Cue up the sweet, sappy music and you have a winner!

Thank you Nite and Ricki! I appreciate your support...

Now if only I knew how to pitch this to Hallmark...

(the journey continues)

Peace,

Dave

nice job David!I kinda wanted to try writing cards for different occasions.Wonder how hard it is to land that job.Mike

Whoever is Hallmark's signed advertising company would be the one to contact about getting a job there. They and all such companies have staffs. I used to work for one in Philly out of high school while in my band. I saw how all kinds of ads were drawn up, discussed, worked on and presented. It's all in house. They did Mrs. Smith's pies for mags. The head writer for them lived on my town, and he knew me from me playing baseball all of my years from age 8. He would call me into his office if he saw me walking pass his door. I mentioned I would like to create ads. He laughed and said, well, you would need to not be a runner for the company, and actually get hired by J.M Korn as a writer, so you would BE a writer. They never take outside ideas, as it was pointed out to me. I would think that goes for other such ad companies who handle big name products. Maybe try local ad companies, to see if you can land a starter's job or be an intern, to work your way up. MANY of us creative types have MANY ideas for all knids of things. I know I have a bunch of ad ideas. Means nothing, for I am not hired by a firm.

BUT, I liked your ad!

John