Originally Posted by Mike Caro Substudio

Do you really truly believe that "image & constant exposure has nothing to do with sales in this world?


Nope, and never said so...I've been saying that the money for the constant exposure goes to those who can bring back the most return on investment, and that the acts who get this money are picked for appeal rather than quality...however we want to define quality.

Originally Posted by Mike Caro Substudio
This is not an attempt to take anything away from Taylor Swift at all, but to think that we don't buy as advertised as a Country is plain insane smile
The persons with more MONEY and juice WINS plain and simple.

And I've also been saying that promotion money is not spent to educate the masses--it's spent to get the biggest return. There are some obscure acts I really feel are top quality, but I'd be insane to spend millions promoting them...for a business, the money is better spent on acts that appeal to the public.

I'm saying people can be influenced, but only so far. We're not idiots. We genuinely like the music we choose to purchase, even if advertising turned us on to it.

Originally Posted by Mike Caro Substudio
And nobody in the music industry CARES about what anyone of us think at ALL as we are OLD lol... That's why these threads are pretty senseless.

Again put "YES" on the radio and they had 2 HUGE HITS? WHY??????
Put Instrumentals on the radio and they were HUGE hits WHY????
Jazz & diverse blends of music HITS why????

EXPOSURE! then the bonus of being great music by anyone and every ones standards, the key is "Like it it or Not"


But WHY was all that music getting exposure, and why isn't it now? Here is where we think differently. You think it's because there were smarter, braver people in the industry who decided the music was so good that they were going to finance it no matter what. But I think it's because they believed it would sell...because if it didn't, those brave people would lose their jobs. I think those same brave people also released some pretty lousy stuff that ALSO sold very well, or at least was supposed to.

I'll say it again: businesses exist to make profit. The more they make, the more successful they are. The money goes to the most likely to SLAM DUNK that return on investment. Right now, Lady Gaga is a slam dunk, and Stevie Wonder is not. Oh he'll sell records, and he'll get some promotion money for sure...but there's no way he'd get the same amount of promotion as Lady Gaga.

I don't think the business model of promotion has changed nearly as much as public tastes have changed.

Now don't you be getting mad at me Mike Caro...I still love ya! laugh


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