Originally Posted by Mike Caro Substudio

I'm 100% with Jim on this, we BUY what we are told to buy, especially when we are YOUNG!
Hmmm lets see should I buy what I saw on TV 100 times today or something that I have NEVER seen or heard of before at all?


Yeah, I still completely disagree. In a friendly way, mind you. smile But I really do disagree.

It's true we only buy what we see, but we sure don't buy what we're told to buy...not even kids do that. Who buys something they don't like?

When I was a kid, I bought lots of 45s. I bought Nilsson's "Coconut", but I didn't buy Chuck Berry's "My Ding-a-Ling". I didn't even buy anything by The Archies, and they weren't half bad. There were plenty of well-advertised songs that I wouldn't have taken home for free.

My kids are the first to tell me what they think is good or what sucks on the radio...so if someone is telling them what to buy, they're sure not obeying.

I agree that you do need promotion to make a sale...but it sure doesn't guarantee a sale.

We could say "they only promote crap, but if they promoted quality, then people wouldn't buy crap"...but I don't buy that either, because I just don't expect a sales-driven business to also be a self-regulating quality control business. They only promote what they believe is most likely to sell, and quality is in the eye of the buyer.