Kathy,

That is the most popular point of view. And it is correct. In a woman's life, they are going to school,getting kids to school, going to work their five jobs, getting kids to piano lessons, soccer practice, cooking dinner, bringing home the bacon, frying it up in the pan. Hitting the man in the head with the pan, arranging the funeral, getting him in the ground, collecting the insurance, getting her kids to the mother's, taking her ten year younger boyfriend to Rio on vacation, playing the Lottery, getting their own reality television show, finding their boyfriend with another woman, hitting him in the head with a pan, collecting the insurance, buying a mansion, getting a 25 year old pool boy, having a passionate affair. Finding him in bed with another man. Hitting them both in the head with a pan, having a show trial that ends up on Nancy Grace for six months, becomes a poster woman for women who hit men in the heads with frying pans, writes a number one selling book, goes on Oprah, buys another mansion in France, meets a very old millionaire, hits him in the head with a pan, collects the insurance, builds a perfume empire, buys a record label, rules the world, have her children become Doctors and lawyers, retires. It is a very busy world.
So in the car is one of the only places they can listen to music to get away from the screaming kids that they would like to hit in the head with a frying pan.

So yes, that is the target audience.

MAB