Ha ha, that's great Brian!
Thanks for expounding on this important point how trained, seasoned A&R decision makers have to take all these factors into account and weigh them in the balance.

As I thought, it's quit an art & science. The "art" is in the heart & ear of the listener, just like a great producer has great ears (experience & talent) to guide him with his final mix & production, and the "science" is having all the right knowledge and research about the market and current trends, etc.

If it was ALL science, it could be easily programmed into a computer and turned into a "no brainer" business, but obviously it doesn't work that way, there's too much "art" involved and only a precious few truly achieve that level of talent to be able to judge (or predict) outcomes on an industry level.

Michael

There's nothing remarkable about it. All one has to do is hit the right keys at the right time and the instrument plays itself. -- Johann Sebastian Bach

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