My first mic was a Shure it was the best available. That was over forty years ago when there was little choice or competition. Things change with new developments. Many companies have overtaken Shure in price and performance. It may be the industry standard but NOT necessarily the best. I used to have a little cheapo, great sound, even set flat, it was rugged and despite being thrown around a lot took it all in its stride. It did not have any make or model on it but I loved it. It cost buttons second hand. Sadly I lost it or somebody stole it. Would recognise it in an instant if I ever saw it again.