Whoops, I was wrong... I did a little research on "You Are"... there were, count 'em, 4 writers! I think I got mixed up because Jimmy Wayne wrote a song with similarly insipid lyrics on one of Kenny's albums. Anyway the writers of "You Are" are Jimmy Wayne, Chris Lindsey, Aimee Mayo, and Marv Green. So I guess the answer to the original question is: a good tune and payola.