Originally Posted by Moosesong
It will be interesting to see if this Nike campaign helps or hurts their sales. . . .

Stock traders are human, so what the market does often just tells you their mood. For instance, Wall Street traders are mostly New Yorkers, so stocks go up when the Yankees win.

Stock traders also tend to be fairly conservative or apolitical white guys. Like a lot of conservative and apolitical white guys, they don't love Kaepernik. So Nike stocks dipped. Their gut reaction is no surprise.

In the long run, though, if sales are good, Nike's stock value will reflect that.