There are a few different takes on this issue. A lot has to do with the demo.

A friend of mine had one song demoed pop for about 10 years and couldn't get it heard much less cut. Then they demoed it country and it was an immediate country number one for John Micheal Montgomey. The song was called "I Swear". After that Boys to Men cut the song in pop. So it has to start out conquering one genre first.

MAB