Originally Posted by Fdemetrio
What's the appeal of say whut?

I don't know how much appeal that it has, but if I was writing it and needed to justify it to someone.

It's a bit outrageous.
The beat and other musical elements come at a listener hard in an attempt to grab their attention.
It's conforms strictly to a genre that is known to sell.
"Say whut" is a well known phrase and is designed to be a mnemonic device that I hope stays in people's heads for a while.

It did all the same stuff in TROLL IN A HOLE.