FD makes a good point about the production quality lifting a song. I recently joined something called SubmitHub. Basically, you buy credits that allow you to submit a release to Spotify playlist curators, bloggers, etc. I don't want to get into arguments about the business model - that's a different discussion. You can also earn credits by listening to others' songs and giving feedback. I have sat through a multitude of beautifully produced, in many cases I'd say overproduced, songs with no melody to speak of and lyrics that are lazy and uninspired, if you can even hear them behind all the vocal effects. Many of these are labeled as "folk." It seems that production is the only value that matters, at least to the musicians themselves. This comes through in the comments they make on my songs, which are mostly a bit amateurish in comparison, but do have a tune and lyrics. This is considered "old fashioned" lol. I suspect that if they stepped out of their bubble, They'd find that melody and lyrics do still matter to the average listener, especially melody. I did discover one artist, a 19 year old girl from England, who had it all - strong melody, interesting lyric, a hook that Couch would give anything to have written and a production that made it shine. Worth sitting through the other 99 for that.