Originally Posted by Gary E. Andrews
I think www.iMDB.com is the site that can identify Music Supervisors, a.k.a. Broadcast Producers of Television Series.
That's the person whose job is finding music to accompany the 'content' on the series.
There are hundreds of channels with thousands of shows, most of which are constantly looking for music.
Contacting them may get you sent a 'Brief', specifics on what they're looking for at any given time.
Having 'broadcast ready' recordings, which you own the Copyright and the Master Recording of, which you can zap out to them on demand, no delay, can open a door which then may remain open for your future.
They may listen to product you've created, at random, and find things they want to 'use', or may listen to what you create to their specifications.
They're always in a hurry, deadlines to meet, broadcast dates. It can be long-term relationship if engaging in commerce with you is smooth, efficient, no surprises.
'Broadcast ready' is a reference to the recording qualities, probably levels suited to match up with visual content. Standards for that 'use' are different (lower quality) than for radio or streaming, although potential for play there also exists.
A Synchronization License is usually for a specific 'use', for a specific period of time, after which any restrictions they ask you to abide by, not Licensing the product to a competitor for example, terminate and you can re-License the product. You continue to 'own' it. They only License 'use'.
One I heard of ( www.catchthemoonmusic.com ) Licensed for a commercial ad on TV for six months. At the end of six months they decided they wanted it for another six months, and paid more than they had originally, which was a nice chunk of change. At the end of that six months they Licensed for another year, more than doubling what they paid for the previous year.
One 'License' becomes a 'credential' for marketing your product to others. It can be very lucrative.
Just so you know Gary, I contacted them both... No response. Not that I was actually expecting anything. I believe the industry is so saturated with product that the patent office is the only place generating steady revenue lol... smile