Probably didn't hurt anyone a bit! LOL. And it 'advertised' the show, perhaps hooking a few more who will 'make it their custom' to watch, so they'll be back March 11th, 2021.
As to the 'benefit' in dollars and cents of a 'use', it can be very lucrative. It is generally just that, a 'use', for a specified purpose, and you still own the product, and can re-license it for other 'uses', as many times as you're able. A contract may specify that you can't re-license it for a period of time, or to another 'user' doing exactly the same thing, selling the same type product if for commercial advertising, but it's generally not very restrictive.
This is called Synchronization Licensing, for those who may not be familiar. It's the music you hear in TV commercials, and soundtracks in TV shows, movies, movie trailers, documentaries.
Cathy Heller of CatchTheMoonMusic told of licensing...let's capitalize that...Licensing... a mode of monetizing your music you may be overlooking... told of Licensing a piece, maybe 30 seconds, for use in a Kotex commercial (she whispered from behind her hand). It played, per the contract, for six months. It paid something like $27,000.00. They came back and wanted it another six months, and paid something like $37,000. I forget exact amounts. At the end of the second Synchronization License 'use', they wanted another year, and they paid $87,000.
If you're producing broadcast ready recordings, if you can 'clear' the Master, if you 'own' the copyright, and can sign a contract without complications for a 'use' in these ways, it can be very lucrative.
Cathy may be doing a Six Figure Songwriting Workshop again soon. www.catchthemoonmusic.com

Last edited by Gary E. Andrews; 02/28/21 09:28 AM.
There will always be another song to be written. Someone will write it. Why not you? www.garyeandrews.com