I think the exercise Brian suggests is pretty pointless and am puzzled as to why he suggests it....even if Blazetrak go for his proposition it proves very little other than confirming Blazetrak do exactly what they say they do. They give feedback from industry pros for a fee....and a very large fee at that. It is simply a cash cow aimed at exploiting the egos of thousands of artists and songwriters....people who generally have well above average egos in the first place. How can it fail?
This whole business model is based on getting many thousands on an ego trip submitting and the income generated purely from the entrance money is potentially staggering. As Brian pointed out it represents little value to folk who's stuff is not ready or is not up to required standards. That will probably be just about everyone who submits.
So sending a few handpicked artists material even as freebies will only prove that the service they offer is as described....not that this biz model is ethical or appropriate for the vast majority of people who would consider using use Blazetrak.
If anything the Brian Whitney/JPF seal of approval will only encourage more hopefuls and hopeless to waste their money on this expensive ego trip in return for short critiques/reviews or whatever they want to call them. This represents little value for the money spent.

The chance to be heard by a top pro is a huge carrot and many delusional people will waste money and go for it even if the price was doubled. That is my whole ethical concern. I have no doubt that Blazetrak do everything they say they do...that is clearly not my issue.
Perhaps a look at the profit accounts and facts and figures of how many people actually gained finacially from this introduction to the top people would prove more fruitful into establishing whether or not this is a valuable worthwhile service.

http://www.soundclick.com/bands/songInfo.cfm?bandID=687727&songID=5238055