Hey M&M,

Welcome again to JPF.

Well, Ok, I checked out your organisation, had a good look around.

First impression ? I'm getting a feeling it's lacking substance and credability. ( Don't mind me, I'm not slow in coming foward LOL )

I don't knock anyone who promotes indie music and artists, but the general impression I'm getting is a company set up for it's own purpose. Why ? Just a couple of points.......

* The bios of the 2 main players allude to industry involvement without specifics. When I see "Grammy", I'd like to see which, what and where. When I see "Cashbox", well, that's been a strange troubled entity for awhile. To be "associated with" or "involved" ( as everyone has ) without more detailed information could mean anything.

* Sponsors. Are they really sponsers, or advertisers ? There's a big difference. JPF for example, has real sponsors, that provide contra deals for the membership here. Does running an ad from Sony, make Sony a sponsor ?

* Membership - there are no known members displayed who are "proud to be associated with" IAIRA. Is it a slip in marketing, or a failure to attract substantive independent interest ?

* There is no overview of how "certification" is achieved. Airplay ? , streaming ? downloads ? and which companies supply statistical information in order to achieve ranking. Are they well regarded ? And if so wouldn't they want their "charts" and back links on your site ?

I guess I'm just not seeing a statiscally valid model here. Just a collection of publically avalable data, which is way off in terms of validity.

Example - 1 spin on a small regional station, would in my opinion outrank a "chart" position on a small internet site any day.

At the moment, I'm seeing the site as a "service" site which is all too common. Give out a shiny certificate, for lack of performance, and make everyone feel good. And perhaps make the small indie with a few streams of his song, pay for the privelidge as well.

Welcome again to JPF. Being at the bottom of the musical sh*t heap, we're a tough bunch, but fair. Please persuade me otherwise, that your own interests are not paramount here.

Your thoughts ?

cheers, niteshift