Some of us have the cart before the horse here. Yeah business is about supply on demand.... finding out what the public want and need.....BUT the really clever businesmen are the ones who create a demand from nothing. They turn impulse buying into an art form. They make us buy the crappy useless things that we thought was a great idea at the time but ends up lying in the back of a drawer. People can be really stupid..... they will buy something they do not really like, do not need or cannot really afford. Watch any woman in a fashion shop during a sale or watch a kid buy the latest pop record they have not even heard yet just to be part of the gang. People will buy anything at any price if they are given a good enough motive.

....Business creates the path for consumers to buy. Using the best psychology they create desire, meet need, meet greed and make us feel they are looking out for us when in reality they are only looking out for themselves..

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