We talk about our experiences and successes with different products here quite often. I, for one, do take into consideration what I read in these forums when I purchase stuff. There is a gazillion years worth of research at our fingertips. Thats a lot of leg work that I don't have to do.

Consequently, when I read an advertisement from a manufacturer that is touting their product as the "new industry standard" I'm wondering who gave them that designation. What unbiased professional agency deemed them that.

A few years ago it was the American Idol folks who named a part of their organization "official underground," and being a child of the sixties, Official and Underground ain't even in the same book.

Its terribly irksome and misleading to new consumers. Just venting.