Bob,

This is actually becoming more of the norm in the entertainment business now. A small company in the music, artistic, motion picture business, starts with a low budget feature, it is put through the film festivals, music conferences, gallery system, and a groundswell ensues using things like the Internet to provide word of mouth and publicity.
The Blair Witch phenomonom is a good example. Also with more and more cable channels, as well as unlimited Internet access,the reality is that if you make something credible, the chances of it getting a lot of attention very affodably is very good. It just better be Very good.

Congratulations.

MAB