There are 3 (at least) great pop music song forms:

1. Verse/Chorus (with optional bridge)
2. AABA (Just the Way You Are, Yesterday, many jazz standards)
3. Blues (12 or 16 bar - Johnny B Goode, Rock Around the Clock, etc)

The AABA form will often have the "hook" as the first or last line in the "A" section.

Although the verse/chorus form is overwhelmingly the most utilized form, there have been a LOT of great songs written in both AABA and Blues forms. It just has to be a really compelling and catchy song.