Lee,

With me, the conversation turns of phrase that generally strike me as hook worthy are spoken by my wife. One day I was hankering after trying out those chainsaw motor propellered ultra light airplanes. Judi sniffed and said, "Dr. Kevorkian's Flying Machines..." Great hook!

Do you write your hooks down as you think of them? I would recommend that. Otherwise, they disappear back into the thin air they came from.

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