JPF Home Page Forums General Messages Brian Austin Whitney Blog Monday, April 9th, 2007

Dear Brian,

Since booking venues is the biggest roadblock, have you thought of going "house concert" style in cities where there is some (but not great) response? It seems to me that if enough interest were later generated to outgrow a given house, one could then approach a venue with confidence.

Back to the interest point, something has obviously changed for there to be that drastic a drop in signups. Discovering what change (or changes) took place would be the job of the survey. Using the information gleaned from the survey would give you the promotion campaign e.g. if people were now joining JPF to "hear what the competition sounds like" as opposed to "expose your music to your peers" or "network" or whatever, you could then promote using the most frequent survey response as the attention-getter.

I would go ahead with not one, but several email blasts promoting the Road Show tour. Repetition is getting more and more important in promotion.

I think that podcasts would be beneficial for anyone not close enough to any of the major cities on the tour or people who can't get off work to attend.

Of course, all this brainstorming about the Road Show would be unnecessary if we could just figure out how to make it into a video game.