I call 'significant' radio play something on the mainstream FM channels for the given genre, where you hear songs that are currently on the Billboard charts...

What do YOU call 'significant' radio play? A couple of college stations or mom-and-pop AM? A local hot act can do that for themselves just by sending out CDs and visiting the stations in person.

Show me one promoter who has gotten an indie performer radio play on a top market station... I'm not talking one or two spins to adverstise a local talent show, now...

It just doesn't happen, because even the BIG players jockey for position... there was a recent article about how the Stones' latest wasn't getting any airplay because basically the lable wasn't spreading a lot of money around...

And 'pricey' means thousands of dollars per spin in those leagues, with high-five to low-six figures for total 'promotional' packages (read: glorified payola masked as advertising by the label).

One thing I do agree with the previous poster about... what's the point of shelling out for radio play if you're not touring the area and/or don't have retail product available?

[This message has been edited by RobertK (edited 10-13-2005).]