This is not strictly promotion per se, but it also helps. I am writing with a reggae singer called Mika. She is low on the bill of festivals, so basically many people have never heard of her, and might miss her name when she plays. So we now get someone going round the site immediately after the show with a cigarette vendor type box making noise and selling her CDs. It works. Obviously, these people are also getting her website address. We might even add incense and a tiny cassette player to the box to make sure they get hit with every sense.

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Michael Leahy
The Accidental Lyricist

Michael Leahy
The Accidental Lyricist
http://www.a-lyric.com/