Is this such a bad thing, though? The software & video game industry has moved in that direction as well. If you come up with a great idea for a website, or a game, or a tool, that's well and good. It takes talent, skill and brains to do that. However, the bigger challenge (by far) is executing that idea. That is why folks like Mark Zuckerberg are so celebrated. It's not that the idea of a social networking website was new, prior to Facebook. It's how he executed it so beautifully compared to the competition.

Another example: Apple. Did Apple invent digital retail? Not by a long shot. MP3 players? Nope. Smartphones? Definitely not. Tablet computers? Nah. But they popularized all these things. Have you ever used a pre-iPod MP3 player? I had one, and it was awful. Likewise, once the iPhone showed up, many people realized how cumbersome and difficult-to-use their own phones were.

The idea (in our case, a melody or a lyric) is important. That has always been the case. But in today's world, ideas really are a dime a dozen. It takes someone special to make that idea a reality, and that is why the producer deserves so much credit, and why perhaps it's not such a bad thing that they are so pivotal in the industry.


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