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Posted By: Gary E. Andrews Synchronization Licensing - 02/19/20 05:19 AM
Cathy Heller Reinstein at is enrolling now, February 2020, for the 6 Figure Songwriting program, six months of high touch mentorship in writing for Synchronization Licensing, for those who make broadcast-ready recordings. It sounds very lucrative.
Posted By: Brian Austin Whitney Re: Synchronization Licensing - 02/26/20 08:24 AM
Is she pre-qualifying people to ensure they have the talent to benefit from the class financially once finished? Like a guarantee that they get their fees back if they don't make back their tuition in Licensing over the next 12 months? I mean if it works, she should do it right? But taking money from someone incapable of getting any return on the investment seems like bad form. I am not saying people need to be able to make 6 figures but they should AT LEAST make back the money they paid her right?
Posted By: Gary E. Andrews Re: Synchronization Licensing - 02/27/20 06:22 PM
There aren't many guarantees in life. Someone said, "If you want a guarantee, buy a toaster!"

The five-day Sync Songwriting Challenge was a little over one hour of discussion per day of the potential of the market, as discovered in her her personal experience, and a little psychoanalysis in the bargain.

Each session ended with homework to accomplish and post, showing your interest and ability to do the work demanded for engaging in the market.

Now I see offering its own course. Maybe others, popping up in the right-hand column of Facebook.

Back when the world was young there were three TV channels, ABC, NBC and CBS. Now, by Bruce Springsteen's count, there are "Fifty-Seven Channels And Nothin' On". The hundreds of channels of 'content' nearly all demand music, or sounds, to accompany the visual presentation. And they have a budget to pay for them.

A TV show, "Sacred Lies: The Singing Bones" episode popped up on Facebook Watch. The episode, about 29 minutes long, was music rich, almost constant with music backing the scenes, characters in the show singing, recorded sounds that someone got paid for the use of. Listen to the Synchronized music/sounds in TV shows, movies, trailers, TV commercial ads, to get an idea.

Some years ago The NonCommissioned Officers band had a track titled "Evolve" playing in a Garnier Fructese TV ad. They got something like 600,000 'hits' of people who heard it there and came looking for the Song.

So, about this toaster. Order now and get two for $19.95. Did you ever notice, no matter what they invent, they can sell ya two of 'em for $19.95?
Posted By: R&M Re: Synchronization Licensing - 06/19/20 04:02 AM
This topic is of particular interest to me. I have college training in media studies yet am in a mid-sized market to where there has to be a constant everyday aggressiveness to get work in that. I especially like video editing. My paid job is here and am not ready to move.
But I would like to do something freelance.
As far as people that are qualified or not signing up, that can be rather subjective and what has to be discovered for a price.
But I would like to learn as much as I can about synchronized licensing just to be safe.
Posted By: Gary E. Andrews Re: Synchronization Licensing - 06/21/20 07:38 PM
The current 'cohort' of enrollees will complete the 'program' in August.
At that time I think they'll do another Five-Day session open to all, explaining the market and their philosophy and process.
A new 'cohort' will be enrolled from those attending the Five-Day session for the next 6-Month Program of Six Figure Songwriting.
It sounds very lucrative if you are making Broadcast Ready Recordings and can study and comprehend the market, supplying what they demand. The beauty of it is enhanced ten-fold by the need to work remotely. If you can do the work you may be able to develop a work-from-home via the internet, zapping your recordings to Music Supervisors who are looking for specific Lyrical topics, with specified 'feels' or emotions, moods, and lengths of time. I hear commercial ads pop in on Youtube now that only last a matter of seconds, with music backgrounds. I watched TV a while back and counted 15 or 17 commercial ads per commercial break. I didn't time them but I'm betting some were 15 seconds, 20 seconds, the longest maybe 30 seconds, rarely a full minute. The music in the background got someone paid.
Since it is 'licensed' for a 'use' you still own it. You can license it again and again. There may be a specification in the contract with a car company that you won't license it to another car company, but other than that you're free to license it again, as long as you own it.
It may be right up your alley! Explore the possibilities.
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