To promote their concerts, Family Dog published a series of innovative psychedelic posters and handbills created by a group of prominent young San Francisco artists including Wes Wilson, Alton Kelley and Stanley Mouse, Rick Griffin, Steve Renick and Victor Moscoso. Often printed using intensely colored fluorescent inks, they typically featured a mixture of found images and specially drawn artwork. The posters of Griffin, Mouse and Kelly, in particular, were known for the intricate and highly stylized hand-lettering in which the concert details were written out, which sometimes took considerable time and effort to decipher.

There will always be another song to be written. Someone will write it. Why not you?