JPF Home Page Forums Just Plain Folks Roadtrips Music Venue Forum Need to promote my show!

Hi all,

Can someone help me with some promotional ideas for my upcoming music show? I have been into this music world since the past 2 years. But till now I haven't got any breakthrough. This time I need a change, this is the reason why I have decided to promote the show. The last program was a big flop for me. Due to lack of promotion the headcount was too low. I don't want this to happen again.

I started off with online promotion. But, for the audience who does not have access to the internet needs other means of promotions. Has anyone heard about this digital printing company in Toronto? I was thinking of printing banners. Are there any other means of advertisement?

Well, joe22, I see you posted this on December 7, 2018, and, true to Pearl Harbor tradition, you got bombed with suggestions.

If you can print off simple black and white flyers for posting at the venue in advance of your show that might generate a little interest.

If you can post them at any music places that still exist around town where music consumers might see them, that might bring in a few more. Anywhere they sell vinyls, CDs, cassettes. A little in-store live play could interest some.

If you have a local radio station that doesn't play the canned content zapped in electronically, a little live interview and playing a few Songs, taking calls if any come in; a little more. Radio stations serving a larger area should not be overlooked. Some folks are willing to drive a little bit just to 'be' somewhere interesting. Be somewhere interesting.

Getting your website out on those flyers, on your equipment cases, on your vehicle. Make sure your website gives them the info. Don't make them go looking for it or leave it up to them to stumble on it. Make it a priority post on your home page. Invite them to sign up to be on your mailing list for notifications of future shows.

I came in late on a National Public Radio interview of a musician who had focused on a region he could comfortably work from a home base. He claimed to be making a six-figure income. $?00,000.00. No matter what digit you put in place of that question mark it's pretty lucrative, compared to what we're making now!

www.discmakers.com supplies banners and flyers I think. Explore the costs.

Advertising is part of your transition from creative hobbyist to commercial venture, marketing your 'product'. It's something you may not have studied before. Now's the time to study it. Look at everybody else's advertising, no matter what they're selling. See the words. The colors. The 'readability'. Be concise. Don't try to say too much. Give them the main data. Flyers with a blank space to fill in with well-lettered details can help for those in-house venue postings. You can't hand-letter a hundred. But six or ten is doable. Give them all the ways to find you possible. Phone. Internet. Physical address of the venue. Map. Date. Time. Anything else they need to know?

If you manage to develop a following, and bring them to the venue, that makes you worth money to the venue. They'll want to have you back. If you have a merchandise stream, any combination of pictures, t-shirts, hats, download cards, internet downloads, hard copy CD's, you can have another income stream, making a show worth more than just what the venue pays.

I would think a simple you tube with samples of your music could help

with respect two years is nothing, in the world of entertainment

do you perform at venues that pay for your services???


once you have put out a buzz and have a fan base, however small

that would be a start Gary has some Good Suggestions

lets hear what you have to offer ,,,,,???