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I also think that AI takes advantage of these people, but it doesn't really bother me. It's their job to exploit these personalities as much as possible - it's commercial TV for cryin' out loud. The contestants knew that when they signed up.
I think most of them realize the camera will take advantage of any opportunity to increase interest in the show; they understand they will all have these "photo shoots", "video clips", and the subsequent tour and all that goes with it - including a gag order to the press for the most part.
Some idiots will sign up for shows that make them eat bugs, go to "fat farms", or do other demeaning antics on camera.
This is simply entertainment of a musical variety. I enjoy it most of the time.