Impatience is a killer to most art forms. If someone writes a song, they want the singable chorus in 20 seconds. If it's a movie, they want something BIG or shocking or thrilling or terrifying to happen in the opening scene. TV show? Better have a big laugh, controversy or a tearful crisis a few minutes in (or less). People don't consume poems anymore unless they are listening to one with a Rap beat. Same with books, radio shows, news of all types and formats, and anything else competing for people's 3 second attention span.
I haven't read the article yet, but thanks for sharing it John!
All true. There is so much media competing for attention in this age that you have to do something attention-grabbing quickly to be noticed.
As for intros...my personal theory is that today's avid music fan wants to be part of the art. That is the lyrics and whatever message or sentiment is being delivered for them to memorize and sing along with. Long intros, which I like, just get in those folk's way.
Like anything else that I post....worth what you paid for it.