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#1092855 - 09/27/15 04:26 PM FM airplay> How to get it?  
Joined: May 2009
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Cacti Jake Offline
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It seems impossible to catch a break> without major bribe money>Any Ideas? Internet radio doesn't seem to get it....One last thing> The Jake Blake Blues Project is on the AMI internet Jukebox with my first CD> Drink & Listen!
http://www.cdbaby.com/cd/thejakeblakkebluesproject

Last edited by Cacti Jake; 09/27/15 04:48 PM.
#1092856 - 09/27/15 06:43 PM Re: FM airplay> How to get it? [Re: Cacti Jake]  
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Marc Barnette Offline
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Marc Barnette  Offline
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About two point five million dollars should get you started. It's called BUYING COMMERCIAL ADVERTISING AIRTIME. But it is not just about spending money. It is about catching fire with the audience. It is about targeting markets. It is about working within paramatars of consultants, it is about research teams. It is about testing well in various markets.

Guess what, there are dozens and actually hundreds of major artists that don't get major airplay either. Even some of the biggest stars have records that don't chart well. Not everything artists do explode. As a matter of fact it is more normal that most things DON'T CHART. And EVERYONE is fighting for that eighteen song playlist. It's why you have a lot more "ONE HIT WONDERS" than long term chart success in careers.

There are also other restrictions. If you visit the Motown museum in Detroit, you will see a wall with HUNDREDS of record albums from all those stars you have heard and grown up with. But you will be told by the tour guide that they are NOT ALL under the MOTOWN brand. They are all kinds of labels, Tamala, other record company names. That is because Congress, in order to fix the "payola scandal' of the 50's, decreed that no one company could have more than three songs in the top ten at any one time. So they had to do separate labels to have all those big hits.

Now people go for viral marketing, secondary markets and try to build into the very narrow terrestrial markets. Very difficult to do, very expensive and even the majors are not always able to do it.
If you can come up with a formula, there are probably a lot of major labels and big money people that will pay you well for it.

MAB

#1092960 - 09/28/15 11:12 PM Re: FM airplay> How to get it? [Re: Marc Barnette]  
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Cacti Jake Offline
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Thanks for the reply... I figured about as much... Sometimes a youtube video will hit, but I got no budget for that either. Guess I'll slug it out for a while longer.... My best track on the new CD is "Don't Dump Your Drama on Me Mama" (my opinion)...
Aint nothin like a $5 title....

#1093012 - 09/29/15 02:21 PM Re: FM airplay> How to get it? [Re: Cacti Jake]  
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Marc Barnette Offline
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For all the talk of "Internet sensations,going viral, etc. " Terrestrial radio still sets the tone for the industry.It is still the gold standard.It is where the majority of listeners, I think somewhere around 72% of music listeners, get their music. it is ingrained with about 60 years of having radio in our cars, convenience, etc. and I doubt going to go away any time soon. It simply is what it is.

What you need to do is build up DEMAND for your product. That is what is done by having a continuous live presence (radio was actually always ADVERTISEMENT for live shows, still is) a healthy local and regional fan base, continuously expanding, and a very vibrant viral presence. YOU TUBE, FACEBOOK, REVERBNATION, whatever the trend of the moment is.

It is a lot of work and what most people never realize. The writing, recording, performing, etc. really only account for 15% of an artist's career. The rest is out of their hands, networking,public perception, gaining traction, etc. all of that is done when the public connects with your "brand." That is something that can't be manufactured.

There are still small market stations, secondary markets, Sirrus and XM sattalite radio,college markets, pod casting, etc. Those are what you have to start with.

It is kind of like asking "How do you get into a part in a play in a BROADWAY SHOW?" A LOT of years, effort, auditions, working tons of other jobs,and a LOT OF OFF OFF OFF OFF OFF OFF OFF OFF OFF BROADWAY stuff. And even with that, you may never make it that far. And did I mention YOU HAVE TO BE GREAT?

That is terrestrial radio. There are very tight playlists, about 18 songs are played four times a day.Their are the odd "classic songs" their are some local and up and coming artist plays at different times, and mostly COMMERICALS. For every 40 minutes of music,there are 20 of commericals. If you have songs at three-four minutes each, that is between fifty nine and 65 minutes of music. So if you put 20 minutes of commercials and break that up, you don't have time for a lot of songs.

And preference is going to be given to the people who buy a lot of advertising. Ever noticed television commericals, commericals at the beginning of movies, billboards, bus stop benches, advertising in restrooms, magazines, newspapers, Internet commercials on YOU TUBE, and other places, and see them advertising for the latest LADY GA GA, KATY PERRY, TAYLOR SWIFT, TIM MCGRAW, or other people's new songs or records? Ever see tie in's with COCA COLA, BEER COMMERICALS, TARGET, WALMART, BEST BUY'S,ETC? All of those are related to commercial terestrial (FM and AM) radio.

That is why it may cost $250,000-$1 million dollars to record, package, do videos, photos, etc. for an album, but $1.5 to $5 MILLION dollars to promote it. A full page ad in some publication like COSMOPOLITAN can cost $500,000. And that is how you promote your product. And the major labels are spending that EVEN FOR THE FAILURES.

It is one of the reason that over the past ten years some of the biggest advertising is getting your superstar artist (Blake Shelton, Pharell Williams, Keith Urban, Paula Abdul, Christine Agulara, etc.) on THE VOICE, AMERICAN IDOL, THE X FACTOR, AMERICA'S GOT TALENT. It keeps them in the spotlight of hundreds of millions of people and that is where they build their fan base.

So to answer your question?
#1.BECOME VERY FAMOUS,
#2. BECOME A SENSATION WITH YOUR FANS.
#3. GET A LOT OF PROMOTION MONEY.
#4. MAKE INVESTORS A HUGE RETURN ON THEIR MONEY.
#5. REPEAT THE PROCESS.

That's how you do it.

MAB

#1093013 - 09/29/15 02:30 PM Re: FM airplay> How to get it? [Re: Marc Barnette]  
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Cacti,

Sorry to hog this thread, but it is something I have had a little experience in. I don';t know if you have read some of the things I have talked about, but I work with artists and writers trying to get their writing, performing, networking, recording, skills up to a level where they can approach radio and the industry.

An somewhat recent example I was personally involved with is a mainstream country artist named FRANKIE BALLARD. He is a songwriter with SONY MUSIC and an artist with WARNER BROTHERS.

He was brought to me about 6 years ago, and I was commissioned to help him with his songwriting skills and his networking in Nashville. He would travel to Nashville to work on songwriting and recording. I helped him get involved with hit and established writers along with myself and build his "street cred' in Nashville.

At the same time he built enormous fan base in his home state of Michigan, and neighboring areas like Illinois, Indiana,Wisconsin, and other places in the Midwest. He opened major concerts for people like Kenny Cheseny, Bob Seeger, Kid Rock, and many others which spread his reputation.

At the same time, local and regional radio in the Michigan area, picked up on him and promoted him as the "local hometown hero." They did many shows and special events featuring him. That led to other radio stations playing the songs we had produced on him in Nashville. That continued his reputation and fan base.

So it was a two pronged strategy inside and outside of the music industry. It was somewhat undeniable. Six months after we began working, he signed his deals and a year later had singles released on Warner Brothers. But it was about three years before he had significant radio airplay. He has just had his third number one record. And he continuously tours, which is the hallmark of an artist. Constant road work.

So that is the one I personally know of. How you go about it has to be your own pathway. You have to do what you can afford. i would suggest you really need to find a way to get video. YOU TUBE is the driver in the Viral market and those are all videos. Like most things, they don't cost what they used to, but they need to be quality. You have to think in those terms when approaching anything in this business.

Good luck.

MAB

#1093014 - 09/29/15 02:47 PM Re: FM airplay> How to get it? [Re: Marc Barnette]  
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Ray E. Strode Online content
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Humm,
Kinda reminds me of the old question, How do you get to Carnegie Hall. Practice, Practice, Practice! Assuming you are an Artist trying to make it begin by booking shows around where you live and work farther venues as you get yourself better known. If you can't get paying gigs do a show for free. Homework is always a requirement if you are to be successful. Image is important. If you don't look the part, start improving it. Look Professional, Act Professional, be Professional. Nothing breeds success like success!


Ray E. Strode
#1093018 - 09/29/15 04:04 PM Re: FM airplay> How to get it? [Re: Ray E. Strode]  
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Marc Barnette Offline
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Absolutely Ray. Was the same back in your day, the Roaring 20's, Vaudville, Racoon coats, and silent movies, and is the same today with the Internet, home computers and the current industry. Some things never change.

MAB

#1093082 - 09/30/15 02:54 PM Re: FM airplay> How to get it? [Re: Marc Barnette]  
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Dave Rice Online content
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Or... we could pool our money and buy a real Radio Station like maybe in Belize. They might be a little easier to deal with... and might allow multi-million megawatt broadcasts to North and South America??? Our current regime would not even allow us to consider such a thought... it would cut into their many deals with Big Radio. I know, it was just a thought... but hey, I got some airplay in Saskatchewan a few years ago... or was it Caribou, Maine? Oh well, doesn't matter. We're all just numbers.

Thanks for bringin' it up, CJ! ----Dave

#1093083 - 09/30/15 03:26 PM Re: FM airplay> How to get it? [Re: Dave Rice]  
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Ray E. Strode Online content
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Marc!
Back in my day we didn't have radio. We were still using Smoke Signals. In the Jungle we were using Drums. Later it was the Pony Express. we were making progress! Today it's ???? Back to Vinyl?

Last edited by Ray E. Strode; 09/30/15 03:28 PM.

Ray E. Strode
#1093084 - 09/30/15 03:40 PM Re: FM airplay> How to get it? [Re: Ray E. Strode]  
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Marc Barnette Offline
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Dave,

I don;t believe anyone here has the money to POOL anything and I shudder to think the type of radio station that would be. Mostly just be a bunch of people complaining about the music selections for the playlist. But anyone can do their own podcasting.

Terrestrial radio is kind of like the lottery or the slot machines. If you are not able to spend a LOT of money, it is best not playing that particular marketplace. The Saskatchewan market, was probably a secondary market. I did mention that.

Ray, I was always wondering, when you met with Stanely Livingstone in Africa in the late 1800's, did you signal him with drums or smoke signals? Always interested in that.

MAB

#1093092 - 09/30/15 04:27 PM Re: FM airplay> How to get it? [Re: Marc Barnette]  
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Ray E. Strode Online content
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Marc,
I was Dr. Livingstone. I just changed my name to protect the innocent! Finding the source of the Nile was an extremely difficult chore. Still some question where it all starts.

On more up to date news, I read yesterday that they are going to play the movie Home Alone in the movie houses this year. I have the movie on video tape so I finally put in on DVD this morning. Exciting eh?

And on more exciting news it seems vinyl is still around! A place in New Jersey is pressing new LP's. Saw it on the news last night. Geronimo!


Ray E. Strode
#1093094 - 09/30/15 04:44 PM Re: FM airplay> How to get it? [Re: Cacti Jake]  
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Originally Posted by Cacti Jake
...One last thing> The Jake Blake Blues Project is on the AMI internet Jukebox with my first CD> Drink & Listen!
http://www.cdbaby.com/cd/thejakeblakkebluesproject


You have an extra k in your link

Should be: http://www.cdbaby.com/cd/thejakeblakebluesproject


"It's supposed to be hard. If it wasn't hard, everyone would do it. The 'hard' is what makes it great."
Kevin @ bandcamp: Crows Say Vee-Eh (and Kevin @ FAWM 2016)
#1093122 - 10/01/15 09:56 AM Re: FM airplay> How to get it? [Re: Kevin Emmrich]  
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Interestingly, a guy here in St. Pete owns an internet station called Music Tampa Bay which plays only local indie music. He is installing a terrestrial radio station which will broadcast essentially the same material with some additional live concerts, etc. It is a low powered FM station but the antenna will be on top of a tall building and should reach all of St. Pete and the 'burbs - At least 300,000 people. There has been a lot of red tape to get the required licenses, etc. but it is now complete.

I conducted an informal survey on Facebook to see how many of my friends actually listen to broadcast radio any more (personally, I can't stand the commercial stations). There were about 80 responses and about half said they listen to no radio, about a quarter said they listen to the local public NPR station, and about a quarter named a commercial station they like. The respondents included lots of musicians and music enthusiasts and tended to be older - no teenagers.

Anyway, with the ability to get Sirius XM and the internet in cars, I was surprised that a quarter listen to commercial radio. I bet that will decrease rapidly over the next few years.


Colin

I try to critique as if you mean business.....

http://colinwardmusic.com/

http://rosewoodcreekband.com/


#1093128 - 10/01/15 11:46 AM Re: FM airplay> How to get it? [Re: Colin Ward]  
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Marc Barnette Offline
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Colin,

Yes. And the major record labels and commercials will go away. RIGHT.

Everyone keeps looking for the same things and they don't happen. There are some very simple reasons for it. People with enormous amounts of money (those that charge advertising rates) are never going to go away. Terrestrial radio will not go away, because most people, particularly poorer or younger, are never going to buy subscriptions to sattelite radio.

FREE is always going to trump anything that is paid for. At 12 years old you don't have money for that, so you are going to be exposed to TERRESTRIAL radio. The main reason that almost ALL people start out listening to that is because it is FREE. And available.

As we grow older, we develop our own tastes. You don't get any answers of people that listen to radio, because you are polling OLDER people. As we age, people move away from only being interested in music. They have other uses for their money, like bills and life. They develop their own tastes, they move away from that. So that sample is not even going to be valid. It is why record companies don't MARKET to older people and why mainstream music is always marketed to younger people.

You could poll those same people about Lady Ga Ga, Katy Perry, Taylor Swift, and you would find most of them don't have a clue who they are except seeing them on the news reports, or people just like themselves on each other's pages on Facebook. Yet those are some of the most successful entertainers out there. Older people also don't spend money on fan clubs, t-shirts, concerts, etc.

So the sample doesn't really have validity. The real valid part would be in consumer spending trends. If you follow those, you will see why terrestrial radio (Car ads, alcohol ads, colleges, trade school ads, Internet services) all are dedicated. Same with most television.
Check out the places where the people you sampled get information. What kinds of ads are there?

Levitra, sexual assistance, home health care ads, insurance, job retraining, lawyer lawsuits, etc. You know, old people stuff. And the "PBS" crowd? Funeral homes, creamation services, mauseleums, you know those people are pretty much at death's door anyway.

So that is what you follow. The music is incidental, it is consumer spending habits.

I wish the local guy luck. There are a lot of stations out there like that, lower power stations. When they set up they are going to do a lot of things for music, until they start getting hit by fees for ASCAP, BMI, SESAC, high costs of doing business, and find out why the big stations are big stations, because they have to charge larger and larger advertising rates. And advertising, no matter the intentions, usually they have to deal with reality, that money is what it takes to do anything. Sad part of society, but true.

Unless we become Sweden, Denmark, or Canada, where the Government controls everything. Then we wouldn't have to worry about anything.

Right.

MAB

#1093129 - 10/01/15 12:43 PM Re: FM airplay> How to get it? [Re: Marc Barnette]  
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Ray E. Strode Online content
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And on a more promising note,
My Grand daughter, who is about to turn 21 and her boyfriend the same age were over for dinner Monday night. He, who is learning guitar, and I talked music. They met in college, by the way. Guess who he asked about. Frank Sinatra! Yes! So the old, out of date, music, is alive and well. I learned his father was in the Navy, of the Submarine group. Kings Bay Sub Base is just down the road and his father works there. So old music isn't so much STRANGERS IN THE NIGHT after all!


Ray E. Strode
#1093156 - 10/01/15 04:43 PM Re: FM airplay> How to get it? [Re: Ray E. Strode]  
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Marc Barnette Offline
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Marc Barnette  Offline
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Must be rewarding for you Ray. When Sinatra was coming through in the 40's and 50's, you were probably what, 45 or 50 at that time? So you probably were confused by the kids of that day with the bobby soxers and such.

But in all seriousness, this is something again that happens quite often. It is called RETRO. There will be some new artist come through that is a throwback to a different age. The most recent example of that would be Harry Connick Jr. who was a throwback in the late 90's to the big band sounds of the 40's and 50's.Similar things could be said for DIANNA KRALL k.d. lang and others that gave a nod back to eras before them.

Last week I was in the studio doing songs I had written with an Australian writer and an Australian writer/artist who lives here.
She is going for a VERY retro "Torch singer" style of the 40's and 50's and the songs we wrote were based around that style and another that very "Motown "Supremes" style of the 60's.

So this is something that happens a good deal. Go to any music store on Saturday afternoon and you will see dozens of 13-17 year old boys, trying out the Les Paul guitars and Marshall Amps, or the Strats and Fender amps, and playing "Sweet Home Alabama" , Stairway to Heaven, Smoke on the Water" or Some Clapton or Beatles tune. They do listen to it, learn it and sometimes emulate it.

Not always a lost art. Now just go out and tell them to "get off your damn yard!!!"

MAB

#1093174 - 10/02/15 12:40 PM Re: FM airplay> How to get it? [Re: Marc Barnette]  
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Dave Rice Online content
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Dave Rice  Online Content
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Texas
So you see, Marc... setting up that Radio Station in Belize isn't such a bad idea after all! Heck, for a little payola, I might let you have a late-night DJ session there. Think of all the fans you might create... while carrying the message of good, independent artists across the Western Hemisphere... and right on up to all the people living in space. LOL!

Seriously, I was glad to read Colin's post... and I fully understand the "Red Tape" aspect of dealing with a "desensitized" and non-caring government agency.

DLR

#1093175 - 10/02/15 12:44 PM Re: FM airplay> How to get it? [Re: Dave Rice]  
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Marc Barnette Offline
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Marc Barnette  Offline
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Nashville, Tn.
Dave,

You could do it easier than that. Just get a boat, and set up a "Pirate radio" station. You could go out and broadcast to your heart;s content. Or just do your own podcast.

I have the same philosophy on radio stations I have on boats, planes, horses, recording studios, huge houses. I don't want any of those myself, but I LOVE for my friends to have them so I can use them any time I want but have none of the expense. That is the way I would prefer to operate.

MAB

#1093176 - 10/02/15 12:46 PM Re: FM airplay> How to get it? [Re: Marc Barnette]  
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Marc Barnette Offline
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Marc Barnette  Offline
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Hey Ray,

Last night I did a show in Nashville even you would have liked. My partner in crime was my buddy Jimmy Payne. Jimmy wrote WOMAN, for Gary Puckett and the UNION GAP, "MY EYES ONLY SEE AS FAR AS YOU" for Charley Pride, and "What Time is it in Your World", for a couple of major country artists. He is a great guy and we have a lot of fun, especially when I do the trumpet parts on WOMAN. That is always a crowd pleaser.

So he might be a little young for you, but he is a great one. Wish you coulda been there.

MAB

#1093177 - 10/02/15 01:36 PM Re: FM airplay> How to get it? [Re: Marc Barnette]  
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Ray E. Strode Online content
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Ray E. Strode  Online Content
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Brunswick, Ga. USA
Well Heck Marc,
Does he need any good songs! Back sometime before time Radio Stations could have as much power as they could afford. There were Stations that Broadcast with 500,000 Watts on AM. Then the FCC or Government cut it to a Maximum of 50 thousand Watts or less.

A Station in Del Rio, Texas with their Transmitter in Mexico was using over 500,000 Watts. Many Stations using the same frequencies or close stopped broadcasting at sundown because the Station in Del Rio drowned them out.

Well Marc that show must have been pure torture for you! But hey, you are a real trouper no?

And further good news. A post on Fox News says Garth Brooks had songs on his phone for a new album that fried. Now we know Marc got a hold of Garth's Phone and the rest is History!

Last edited by Ray E. Strode; 10/02/15 01:43 PM.

Ray E. Strode
#1093180 - 10/02/15 02:33 PM Re: FM airplay> How to get it? [Re: Ray E. Strode]  
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Marc Barnette Offline
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Marc Barnette  Offline
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Nashville, Tn.
Yeah, Garth is constantly bothering me, so I fixed his little red wagon. I LOVED PLAYING with Jimmy. I love these old guys. But here is something you will find really funny.

Our big songwriting festival here is NSAI's Tin Pan South festival in April. It is the "Superbowl" of Nashville songwriters that goes on for one week with pretty much every major hit writer performing in the clubs around town. The best of the best. Very hard to get in, and very hard to stay in it. I have done it since 1994. I am the "team captain" for my rounds and always put together what I consider a pretty well balanced show.

This past year I got my friend Jimbeau Hinson, "Tonight I'm looking for Party Crowd", David Lee Murphy, (most performed country song of 1996, "HILLBILLY HIGHWAY" for Steve Earle, "SETTING FANCY FREE" for the Oak Ridge Boys.
Paul Jefferson "That's as Close as I get to Loving You" for Aaron Tippin, and Canadian and American artist, Lisa Brokoph.
And of course, I had my cuts, TOO MUCH BLOOD IN MY ALCOHOL LEVEL,my Frankie Ballard stuff, and others. We are all friends and co-writers and it was a great fun show.

But the funny part was in the TIN PAN SOUTH program for all the shows that came out in the newspaper and all the shows information. It said:
"Fans of CLASSIC COUNTRY will enjoy this walk down memory lane with these songs and artists of TRADITIONAL COUNTRY."

So see Ray, I am a dinosaur just like you! The Geezer patrol!

MAB

#1101513 - 03/02/16 12:29 AM Re: FM airplay> How to get it? [Re: Cacti Jake]  
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pathardy Online content
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pathardy  Online Content
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My songs have been aired on over 100 radio stations worldwide.
all non-commercial and public stations ( got on a couple of commercial stations, small ones ), but in the world of terrestrial radio, 10,000 spins on 100 stations is a drop in the bucket. My royalty statement wasn't even high enough where ASCAP would cut me a check. You can get non-commercial airplay merely by hiring a publicity person ( or someone whose profession is to get you airplay ). If they think your music is good enough, they'll take you on as a client, and it might cost something like $1500 or so, get you on a lot of college stations, etc., but you'll not make any money, unless you get a blockbuster hit that somehow busts through ( which is not likely, the non-commercial sphere rarely propogates to the commercial sphere). You'll do a lot better for yourself by submitting to music directors, and getting songs in film, TV, and commericials ( but research this, there are pitfalls galore ).


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