Thanks for the kind words, Lynn! I just joined, but I'm currently experiencing just what you describe on the lyric board with my song "It's A Lie".

The chorus:

It's a lie
It's a lie
That I told myself a long, long time ago

is the one part of the song that really hooks the listener because of how it works with the music and colors the meaning of each preceding verse. But on paper, it is bland as can be...no imagery, not...enough. To me, it's a little epiphany that ties everything together...to a reader, it's an anticlimax.

All day I've been thinking about bland lyrics by the likes of Goffin-King, Lennon-McCartney, Cole Porter, Jagger-Richards, Townes van Zandt...and KISS.

"I wanna rock and roll all night and party every day."