Hi Donna:

I would say there are numerous factors involved in deciding whether to have both male and female demos created of songs you plan to pitch. If you pitch to mostly male artists, the extra expense is not necessary. The opposite is true if you pitch to both male and female artists... unless the song is so good and so obvious that an elementary student would go around singing it all day and playing it every chance he/she gets.

Strategy is all too important when pitching... and these days, your odds are slim because there are too many songwriters in our over-crowded market.

When possible, write songs that can be sung by either a male or female artist and it would usually only require one demo.

Best of luck.

----Dave