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Just Plain Folks Demographics 2000

 

Random Members Surveyed: 672

 

1. Members Responding:

 

Male:

343

51.0%

Female:

329

49.0%

 

This is essentially a statistical tie.  Margin for error could have more female or more males, but just like last year, our group is totally gender balanced. 

 

 

2/3 What is your Age & Experience? 

 

 

Age:

Experience:

Male:

38.2

16.2

Females:

33.7

11.4

 

The average ages increased about 1.5 years over the last year.  This is not surprising with the large number of new Industry members into the group.  We have members as young as 11 and as old as 78.  What wonderful diversity!  The years of experience in our group is nearly 80,000! 

 

 

4. Occupation in Industry:

 

Males:

 

01. Songwriter

91%

02. Live Artist

71%

03. Producer

27%

04. Engineer

20%

05. Record Label

17%

06. Recording Studio

16%

07. Publisher

16%

08. Educator

14%

09. Web Designer

11%

10. Journalist

9%

11. Management

8%

12. Internet Music Resource

6%

13. Publicist

5%

14. Media (TV/Radio/Print)

5%

15. Music Service Provider

5%

16. Non/Net Music Retailer

4%

17. Net Music Retailer

4%

18. Music Distribution

4%

19. Promoter

3%

20. Music Instrument Mft

3%

21. Industry Trade Org.

2%

22. A&R Representative

1%

23. Entertainment Atty.

1%

 

Females:

 

01. Songwriter

82%

02. Live Artist

69%

03. Publisher

23%

04. Educator

22%

05. Artist Management

21%

06. Record Label

20%

07. Engineer

16%

08. Producer

13%

09. Media (TV/Radio/Print)

12%

10. Publicist

11%

11. Recording Studio

10%

12. Journalist

9%

13. Web Designer

8%

14. A&R Representative

5%

15. Internet Music Resource

5%

16. Music Service Provider

5%

17. Music Distribution

4%

18. Music Trade Org.

3%

19. Music Inst. Manufact.

2%

20. Net Music Retailer

1%

21. Non/Net Music Retailer

1%

22. Entertainment Atty.

1%

23. Promoter

1%

 

Total of all Members:

 

01. Songwriter

87%

02. Live Artist

70%

03. Producer

22%

04. Publisher

19%

05. Record Label

18%

06. Engineer (Studio/Live)

18%

07. Educator

17%

08. Artist Management

14%

09. Recording Studio

14%

10. Web Designer

10%

11. Journalist

9%

12. Media (TV/Radio/Print)

8%

13. Publicist

6%

14. Internet Music Resource

6%

15. Music Service Provider

5%

16. Music Distribution

4%

17. Music Instrument Manu

3%

18. A&R Representative

2%

19. Music Trade Org.

2%

20. Non Net Music Retailer

2%

 

There are dramatic changes in these number that reflect the huge gain in Industry Professionals to our group.  Last year we were primarily a songwriters group only.  This year, though we still are primarily songwriters, we have increased the number of Producers by nearly 7 times, the number of artist Management has doubled and the number of labels has increased 50%.  This also explains why the average age of the group has increased this year.  More Professional experience also brings older ages.

 

5. Do You Have a Web Site

 

Males:

Yes:

48%

 

No:

30%

 

Developing:

22%

Female:

Yes:

44%

 

No:

38%

 

Developing:

18%

Total:

Yes:

46%

 

No:

34%

 

Developing:

20%

 

The only difference here is that nearly 2 times as many members are currently building sites this year than last.  That is not surprising.  I predict by next year, even with membership gains, that over 60% of the group will have their own website.

 

6. What Instruments Do You Play in Recording/Performing:

 

Males:

 

01. Vocals

83%

02. Acoustic Guitar

71%

03. Electric Guitar

58%

04. Piano

47%

05. Bass Guitar

41%

06. Midi Synths

38%

07. Computer Programs

23%

08. Harmonica

20%

09. Drums

19%

10. Mandolin

10%

11. Banjo

9%

12. Specialty Percussion

8%

13. Trumpet

7%

14. Acoustic Bass

6%

15. Flute

5%

16. Violin/Fiddle

5%

17. Clarinet

4%

18. Sax

4%

19. Other Brass

4%

20. Other String

4%

21. Dulcimer

3%

22. Cello

3%

23. Trombone

2%

24. Other Woodwind

1%

25. Custom/Experimental

1%

26. Recorder

1%

 

Female:

 

01. Vocals

79%

02. Acoustic Guitar

54%

03. Piano

48%

04. Electric Guitar

26%

05. Midi Synth

25%

06. Bass Guitar

16%

07. Computer Program

14%

08. Specialty Percussion

14%

09. Flute

11%

10. Drums

8%

11. Violin/Fiddle

7%

12. Clarinet

6%

13. Mandolin

5%

14. Sax

5%

15. Harmonica

4%

16. Acoustic Bass

3%

17. Other String

3%

18. Harp

3%

19. Accordion

3%

20. Cello

2%

21. Other Brass

2%

22. Other Woodwind

2%

23. Tin Whistle

1%

24. Banjo

1%

25. Custom/Experimental

1%

 

Total Top 20 Instruments Played:

 

01. Vocals

81%

02. Acoustic Guitar

63%

03. Piano

48%

04. Electric Guitar

43%

05. Midi Synthesizer

33%

06. Bass Guitar

30%

07. Computer Program

19%

08. Drums

14%

09. Harmonica

13%

10. Specialty Percussion

11%

11. Mandolin

8%

12. Flute

7%

13. Violin/Fiddle

6%

14. Clarinet

5%

15. Acoustic Bass

5%

16. Sax

4%

17. Banjo

4%

18. Trumpet

4%

19. Other String

3%

20. Other Brass

3%

 

The numbers here have undergone some interesting changes.  We are becoming more diverse in instrumentation for sure.  Because we added Acoustic/Electric break outs on Piano and Guitar, those individual numbers split a bit and decreased as expected.  We did see a plus 50% gain in two areas: Bass Guitar and Computer Program Usage.

 

7. Dollars to be Spent On Music Equipment in 2000

 

Males:

$5,829

Females:

$5,756

Total Per Member:

$5,794

 

These numbers are up from last year, an obvious reflection of the strong economy.  Our group currently represents nearly 35 Million Dollars in purchase power.  By the end of 2000, at current growth rates, we should surpass 60 Million dollars in group buying power. 

 

8. Do you plan to record and release at least 1 album in 2000?

 

Males:

Yes:

67%

 

No:

33%

Female

Yes:

65%

 

No:

35%

Total:

Yes:

66%

 

No:

34%

 

These percentages are down from last year.  There are two obvious reasons.  First, we added a large number of Industry members who aren't personally releasing CD's.  Secondly, our group has more than doubled in size and to keep rates in the upper 80 percentile is unlikely with our number of members.  Nevertheless, this year our members will record and release 4000+ CD's this year, more than double lasts years totals. 

 

9. How many copies of your release do you plan to create?

 

Males:

Average:

4,255 Copies

Females:

Average:

4,867 Copies

Total:

Average:

4,551 Copies

 

This is a stunning statistic.  If these numbers, as reported by our members, hold true, our group at it's current membership number will create and release nearly 20 Million CD Units.  With current growth rates, that could be nearly 40 Million by years end.  Amazing!

 

10. Do you have a specific company preference to create your CD?

 

Males

Yes:

24%

 

No:

76%

Females:

Yes:

26%

 

No:

74%

Total:

Yes:

25%

 

No:

75%

 

Very surprising that not more members have a company in mind.  Apparently no one is reaching those of us on the net very effectively.  As illustrated above, there is a lot of dollars at stake from our members to companies in this field. 

 

11. If yes, what company do you prefer?

 

Males:

 

1. Discmakers

25%

2. Oasis

17%

3. WMG

4%

4. Digdoc

4%

5. CRT

3%

6. Cinram

2%

 

Females:

 

1. Oasis

23%

2. Discmakers

11%

3. Crystal Clear

6%

4. Cinram

3%

5. WMG

3%

6. Glass House

2%

 

Total:

 

1. Oasis

19%

2. Discmakers

14%

3. WMG

3%

4. Crystal Clear

3%

5. Cinram

2%

6. Digdoc

2%

 

This shows me that we need a good strong corporate partner to supply the lions share of our members CD needs.  I will work to develop a sponsorship with at least one of these companies to grow a majority support from our members.  There is probably 10-20 Million dollars worth of business potential in CD services waiting for someone!

 

12. Do you belong to at least one additional Music Industry Org? (Besides Just Plain Folks?)

 

Males:

Yes

47%

 

No

53%

Females:

Yes

50%

 

No

50%

Total:

Yes

48%

 

No

52%

 

This is up considerably over last year's 39%.  Part of the reason is that we have identified some of the fine organizations listed below, and thus increased the number through our own promotion of them. 

 

13: If so, what organizations are they?

 

Males:

 

1.

Taxi

23%

2.

NSAI

23%

3.

NARAS

7%

4.

SGA

7%

5.

AFM

5%

6.

ISA

2%

7.

WAMA

2%

8.

NCSA

2%

9.

Folk Alliance

1%

10.

SAW

1%

 

Females:

 

1.

TAXI

26%

2.

NSAI

24%

3.

AFM

8%

4.

Folk Alliance

7%

5.

Indiegrrl

6%

6.

NARAS

6%

7.

NCSA

6%

8.

WAMA

5%

9.

SGA

4%

10.

TSAI

2%

 

Total:

 

1.

Taxi

25%

2.

NSAI

24%

3.

NARAS

7%

4.

AFM

6%

5.

SGA

5%

6.

NCSA

4%

7.

WAMA

3%

8.

Folk Alliance

3%

9.

Indiegrrl

2%

10.

TSAI

1%

 

I am very happy to see such support of Taxi and all the other organizations listed here.  We have had events and cooperative efforts with Taxi, NSAI, SGA and TSAI in the past and the folks running most of the rest of these organizations are members and friend of Just Plain Folks.  I hope to have ongoing workshops/showcases and information exchanges with all of them in 2000!

 

14. What Performance Rights Org. do you belong to?

 

Males:

 

None:

48%

ASCAP

17%

BMI

27%

PRS

1%

SESAC

2%

SOCAN

2%

APRA

1%

IMRO

<1%

GMA

<1%

SODRAC

<1%

CADA

<1%

Bump Sterma

<1%

 

Females:

 

None

52%

ASCAP

18%

BMI

24%

PRS

1%

SESAC

1%

SOCAN

3%

APRA

1%

 

Total:

 

None  50%

ASCAP 18%

BMI   26%

PRS   1%

SESAC 1%

SOCAN 2%

APRA  1%

Other 1%

 

Though the numbers aren't huge, I am very happy to see some of the fine foreign PRO's showing up on our survey.  By next year I think we will see all these number rise dramatically as we launch chapters and even foreign language editions of Just Plain Notes around the world. 

 

15: Please list ALL music industry publications you regularly read in addition to Just Plain Notes.

 

Males:

 

01. Billboard

19%

02. Guitar Player

19%

03. Rolling Stone

18%

04. None

17%

05. Mix

16%

06. Performing Songwriter

16%

07. Recording

15%

08. Acoustic Guitar

14%

09. Electronic Musician

12%

10. Keyboard Magazine

11%

11. Guitar World

9%

12. Home Recording

8%

13. EQ

8%

14. Music Connection

7%

15. American Songwriter

7%

16. Guitar

7%

17. Spin

7%

18. Country Weekly

6%

19. Music Row

5%

20. Gig

5%

21. Bass Player

4%

22. Dirty Linen

4%

23. CCM

3%

24. Songwriter

2%

25. Audio Media

2%

26. Sing Out

1%

27. Gospel Today

1%

 

Females:

 

01. Billboard

28%

02. Rolling Stone

28%

03. Performing Songwriter

20%

04. None

17%

05. Acoustic Guitar

13%

06. Mix

12%

07. Spin

12%

08. Country Weekly

11%

09. Recording

10%

10. Electronic Musician

10%

11. Music Connection

9%

12. American Songwriter

9%

13. Guitar Player

8%

14. Dirty Linen

7%

15. Keyboard

6%

16. EQ

5%

17. Sing Out

4%

18. Music Row

4%

19. Guitar World

4%

20. Songwriter

4%

21. Guitar

3%

22. Home Recording

2%

23. Blue Chip Radio Report

2%

24. Bass Player

2%

25. CCM

1%

26. Gig

1%

27. Audio Media

1%

 

Total:

 

01. Billboard

24%

02. Rolling Stone

23%

03. Performing Songwriter

18%

04. None

17%

05. Mix

14%

06. Guitar Player

14%

07. Recording

13%

08. Acoustic Guitar

13%

09. Electronic Musician

11%

10. Keyboard

9%

11. Spin

9%

12. Country Weekly

8%

13. Music Connection

8%

14. American Songwriter

8%

15. Guitar World

7%

16. EQ

6%

17. Dirty Linen

5%

18. Home Recording

5%

19. Guitar

5%

20. Music Row

4%

21. Bass Player

3%

22. Sing Out

3%

23. Songwriter

3%

24. Blue Chip Radio Report

1%

25. CCM

1%

26. Gig

1%

27. Audio Media

1%

 

 

Some interesting changes are found here.  Billboard holds on to it's number one ranking, though Rolling Stone has made huge gains.  Last year's number 3 magazine, Musician, folded last year and it appears our friends at Performing Songwriter have taken it's place.  (And they are members of Just Plain Folks as well!) I often enjoy counting the number of Just Plain Folks Members in any given Performing Songwriter Issue, the record being 17 that I knew of!  The biggest gainer by percentage is Recording Magazine.  Though their recent growth is well publicized, those in the know are aware a large part of that growth (if not nearly all of it) is because Michael Laskow of Taxi bought all of his members a free Recording subscription as a membership benefit.  Since roughly 13% of our members are TAXI members, it is logical that 13% of our members are also Recording readers.  Sounds like a major Win Win for Taxi Members who get a great publication free and Recording Magazine who got a 5000+ Subscriber Boost!  Nearly all the publications saw big gains in our survey and our overall readership within the group dramatically increased across the board.  We have members on the staff of over half these publications, so hopefully we can keep their numbers growing and work with them in some cross promotions this year!

 

 

16. Please list your 3 favorite Musical Instrument Manufacturers

 

Males:

 

01. Fender

26%

02. Roland

21%

03. Gibson

20%

04. Martin

19%

05. Yamaha

18%

06. No Preference

18%

07. Alesis

17%

08. Shure

13%

09. Mackie

12%

10. Tascam

9%

11. Korg

8%

12. Taylor

8%

13. Takamine

8%

14. Peavey

7%

15. Marshall

6%

16. AKG

5%

17. JBL

5%

18. Mesa/Boogie

4%

19. Sennheiser

3%

20. Kurzweil

3%

22. Guild

3%

22. Paul Reed Smith

2%

23. Ovation

2%

24. EMU/Ensoniq

2%

25. Jackson

1%

26. Rickenbacker

1%

27. Digidesign

1%

28. Lexicon

1%

 

Females:

 

01. No Preference

29%

02. Gibson

20%

03. Yamaha

19%

04. Roland

18%

05. Martin

14%

06. Fender

14%

07. Shure

12%

08. Alesis

10%

09. Taylor

9%

10. Mackie

8%

11. Korg

7%

12. Peavey

7%

13. Marshall

6%

14. EMU/Ensoniq

5%

15. Tascam

4%

16. Lexicon

4%

17. Sennheiser

3%

18. AKG

3%

19. JBL

3%

20. Mesa/Boogie

3%

21. Takamine

2%

22. Kurzweil

2%

23. Guild

2%

24. Pearl

2%

25. Jackson

2%

26. Digidesign

1%

27. Akai

1%

28. Steinway

1%

29. Tacoma

1%

30. MOTU

1%

31. Washburn

1%

 

Total:

 

01. No Preference

22%

02. Fender

20%

03. Roland

20%

04. Gibson

20%

05. Yamaha

19%

06. Martin

17%

07. Alesis

14%

08. Shure

13%

09. Mackie

10%

10. Korg

8%

11. Taylor

8%

12. Tascam

7%

13. Peavey

7%

14. Marshall

6%

15. Takamine

5%

16. EMU/Ensoniq

4%

17. AKG

4%

18. JBL

4%

19. Mesa/Boogie

3%

20. Sennheiser

3%

21. Kurzweil

3%

22. Guild

3%

23. Jackson

2%

24. Lexicon

2%

25. Paul Reed Smith

1%

26. Ovation

1%

27. Rickenbacker

1%

28. Digidesign

1%

29. Akai

1%

30. Steinway

1%

 

This was an amazingly close vote.  It came down to less than 10 votes between Fender, Roland and Gibson with Yamaha not far behind.  Last years winner Roland had a slight increase and Yamaha closed the gap. Taylor, Korg, Martin and Gibson more than doubled from last year. The biggest single gainer was Shure which went from 4.5% last year to 13% this year.  It appears that many of these companies have opportunities marketing to the female members of our group.  I hope we can work with some of these industry leaders this year to get their message out and get their support for our organization through sponsorships of our newsletter, website, events and chapters.

 

 

17. What Computer System Do You Use?

 

Male:

 

Macintosh G4

3%

Macintosh G3

6%

Older Macintosh

11%

Pentium 3 Windows

15%

Pentium 2 Windows

25%

Pentium 1 Windows

21%

486 or Older Windows

5%

AMD/Celeron/Cyrix/Other

9%

WebTV or Similar

1%

Non Mac/Windows

4%

 

Female:

 

Macintosh G4

3%

Macintosh G3

9%

Older Macintosh

12%

Pentium 3 Windows

20%

Pentium 2 Windows

19%

Pentium 1 Windows

18%

486 or Older Windows

9%

AMD/Celeron/Cyrix/Other

9%

WebTV or Similar

1%

Non Mac/Windows

0%

 

Total:

 

Macintosh G4

3%

Macintosh G3

7%

Older Macintosh

12%

Pentium 3 Windows

17%

Pentium 2 Windows

22%

Pentium 1 Windows

20%

486 or Older Windows

7%

AMD/Celeron/Cyrix/Other

9%

WebTV or Similar

1%

Non Mac/Windows

2%

 

I asked these questions just to get a feel for what everyone is using.  We are unique in all Music Industry Organizations in that we are essentially 100% computer users.  (We have a tiny handful of non-cpu members, but very few.) The biggest factor I noted was that 22% of our group is using Macintosh computers.  Probably not that surprising given their appeal to artists, but certainly an important marketing distinction should we work with a software sponsor or computer industry sponsor.  It also tells me that 78% of our group is using new, higher end computers.  Good for us!

 

18. Please List the Music Software Packages you use on your primary Computer.  This includes Sequencing, Notation, Recording, CD Burning, Effects and Plug Ins and all other processing and composing software.

 

Males:

None:

58%

01: Cakewalk

15%

02. Cool Edit Pro

10%

03. Easy CD

7%

04. Sound Forge

6%

05. Band in a Box

5%

06. Cubase

5%

07. Jammer

5%

08. Finale

5%

09. ACID

4%

10. Digital Performer

2%

11. Encore

2%

12. Studio Vision

2%

13. MusicMatch Jukebox

2%

14. Mastertrax

2%

15. Waves

1%

16. Musicator

1%

17. Performer

1%

18. SEK'D

1%

19. Bias Peak

1%

20. Logic Audio

1%

Females:

 

None:

65%

01. Cakewalk

7%

02. Pro Tools

5%

03. Cool Edit Pro

5%

04. Sound Forge

4%

05. Finale

4%

06. Performer

4%

07. Logic Audio

4%

08. Digital Performer

3%

09. ACID

3%

10. MusicMatch Jukebox

3%

11. Real Player/Producer

3%

12. Toast

2%

13. Mastertrax

2%

14. MediaFace

2%

15. Cubase

1%

16. Vision

1%

17. Time Bandit

1%

18. Music Time

1%

19. Freestyle

1%

20. Studio Vision

1%

 

Total:

 

01: Cakewalk

11%

02. Cool Edit Pro

8%

03. Sound Forge

5%

04. Finale

5%

05. ACID

4%

06. Easy CD

3%

07. Band in a Box

3%

08. Cubase

3%

09. Digital Performer

3%

10. MusicMatch Jukebox

3%

11. Performer

3%

12. Logic Audio

3%

13. Jammer

2%

14. Pro Tools

2%

15. Studio Vision

2%

16. Mastertrax

2%

17. Encore

1%

18. Real Player/Producer

1%

19. MediaFace

1%

20. Toast

1%

 

Certainly I did not expect a consensus on software, but I am not sure I expected the diversity either.  Over 200 titles were listed by our members and they were all over the board.  (Some frankly I had never even heard of before!) I have used about half of these programs listed and all do some things very well.  I was surprised a couple were not more highly used, and I am sure this year we can help promote some of these great programs and companies. 

 

19. Please List Up To 3 Music Equipment Retailers You Would Most Likely Make a Purchase from or have the most loyalty to if any:

 

Males:

 

01. Mom/Pop Local Store

39%

02. No Preference

31%

03. Musician's Friend

24%

04. Guitar Center

17%

05. Sam Ash

14%

06. Mars Music

11%

07. American Music Supply

7%

08. Full Compass

5%

09. Thoroughbred

4%

10. West LA Music

3%

11. Sweetwater Sound

3%

12. Manny's

2%

13. Daddy's Junky

1%

14. Music Center

1%

15. IRC Music

1%

 

Females:

 

01. No Preferences

42%

02. Mom/Pop Local Store

38%

03. Guitar Center

16%

04. Musician's Friend

15%

05. Sam Ash

14%

06. Mars Music

7%

07. West LA Music

6%

08. Sweetwater Sound

5%

09. American Music Supply

3%

10. Music Unlimited

3%

11. Daddy's Junky

3%

12. Music Center

2%

13. Manny's

2%

14. Full Compass

2%

15. Woodwind/Brasswind

1%

 

Total:

 

01. Mom/Pop Local Store

39%

02. No Preference

36%

03. Musician's Friend

20%

04. Guitar Center

17%

05. Sam Ash

14%

06. Mars Music

9%

07. American Music Supply

5%

08. West LA Music

5%

09. Full Compass

3%

10. Sweetwater Sound

3%

11. Thoroughbred

2%

12. Manny's

2%

13. Daddy's Junky

2%

14. Music Center

2%

15. Woodwind/Brasswind

1%

 

This is still the most shocking set of numbers to me.  With all the advertising that is done through major publications, it appears that no one is reaching the people who really buy all this gear.  When I list the names and tell respondents that they can pick 3 companies they would want to buy a product from and 75% choose none of the above, something is amiss.  I really believe that our members want a relationship with a company they can trust, and the 60 Million dollars in purchasing power we will have should be a wake up call that we are an untapped resource.  Especially our female members who clearly aren't being served by anyone effectively.  One of my primary goals this year is to partner up with a retailer who can support the group and earn our collective business.  If so, by next year that company should be drawing in a significantly higher percentages on this survey to go along with those big sales increases!

 

 

20. How many CD's do you personally buy per month?

 

Males:

2.5

Females:

2.9

Total:

2.7

 

This seems to support the industry's assumption than women now buy more CD's than men.  Keep that in mind when marketing your own CD!

 

21. Have you and how many CD's have you participated on recording?

 

 

Yes

Ave. # CD's

Males:

84.7%

5.1

Females:

78.9%

9.1

Total:

81.5%

7.1

 

I was quite surprised at how active our group is in the studio.  These numbers equate to our members having participated in recording well over 30,000 CD's in their careers.  That is impressive!  I attribute some of it to the number of producers and engineers we have, but clearly our members are recording at all levels all over the industry.  We will be looking to partner with a support network of Recording Studios to funnel many of these member projects into supportive, quality and fair priced operations.

 

22. How many songs have you written or co-written to date?

 

 

Average

Males:

107

Females:

120

Total:

113

 

By the end of this year, our members will have written nearly 1 millions songs combined!

 

23. Do you write?

 

Males:

 

Music and Lyrics

86%

Music Only

4%

Lyrics Only

5%

Perform on Instrument only

1%

Do not write or play music

4%

 

Females:

 

Music and Lyrics

67%

Music Only

5%

Lyrics Only

17%

Perform on Instrument only

5%

Do not write or play music

6%

 

Total:

 

Music and Lyrics

77%

Music Only

4%

Lyrics Only

11%

Perform on Instrument only

3%

Do not writer or play music

4%

 

I actually thought the number of lyricists only would be even higher after listening to so many of you lament on not being able to find music only co-writers.  But a nearly 3 to 1 ratio IS a bit of a challenge.  I shows me that our lyricists should also pursue complete writers to collaborate with.  Lyrics can always use some sprucing up from a strong and refined lyricist. 

 

24. Are you a published Songwriter?

 

 

Yes

No

Males:

45%

55%

Females:

40%

60%

Total:

43%

57%

 

This is actually a bit higher than I had expected, and is once again a testament to the experience of our average member.  Since the number of our Non Songwriters in the group is about 13%, this means of the remaining 87%, about half are published. 

 

25. Have you ever had a recording contract?

 

Males:

 

Yes, with a major label

7%

Yes, with an indie label

11%

Yes, on my own label

17%

No, but plan to in 2000

6%

No, but am pursuing one

32%

Not interested in record deal

27%

 

Females:

 

Yes, with a major label

6%

Yes, with an indie label

13%

Yes, on my own label

16%

No, but plan to in 2000

7%

No, but am pursuing one

32%

Not interested in record deal

26%

 

Total:

 

Yes, with a major label

7%

Yes, with an indie label

12%

Yes, on my own label

17%

No, but plan to in 2000

6%

No, but am pursuing one

32%

Not interested in record deal

26%

 

74% of the group either has or is pursuing a record contract.  Though only 19% are signed to a major or indie label, it shows that with hard work, the little guys can have success to.  The 17% on their own label is a bit harder to diagnose as some can be vanity labels.  However I know of many examples where an artist is on their own label and does very well.  Of those not interested in a record deal, remember half (13%) are not writers or artists.  The other 13% are probably better adjusted in life than the rest of us, since they have no interest in the grueling pain suffered in that pursuit! hahaha. 

 

26. In your musical project, do you:

 

Males:

 

Play with a band

34%

Play in a duo

13%

Perform Solo

34%

Write for others only

10%

Not Applicable

9%

 

Females:

 

Play with a band

31%

Play in a duo

13%

Perform Solo

31%

Write for others only

11%

Not Applicable

14%

 

Total:

 

Play with a band

33%

Play in a duo

13%

Perform Solo

33%

Write for others only

10%

Not Applicable

11%

 

These numbers are a bit out of whack because some people elected to give multiple answers, so the numbers don't match to other responses in this survey like you would expect.  I did think it was interesting to see that there are an equal number of solo artists and bands.  I am not sure where that number was 10 years ago, but with the improvement in technology, the "all in one" artists should be growing astronomically.  Though, in my opinion, nothing is more fun than jamming with a real band at any level of development!

 

27.  What are your 3 primary genres of music?

 

Males:

 

Top 25 Genres Listed:

 

01. Pop

49%

02. Rock

46%

03. Country

37%

04. Folk

35%

05. Blues

15%

06. Alternative

14%

07. Contemp. Christian

12%

08. Americana

9%

09. Jazz

9%

10. R&B

9%

11. Gospel

8%

12. Hard Rock

7%

13. Instrumental

7%

14. Contemporary

6%

15. Latin

5%

16. Bluegrass

5%

17. New Age

4%

18. Rap/Hip Hop

4%

19. Broadway/Theater

3%

20. Comedy

3%

21. Classical

3%

22. Dance

3%

23. Metal

3%

24. Techno/Electronica

3%

25. Children's

2%

 

Females:

 

Top 25 Genres Listed:

 

01. Pop

57%

02. Country

37%

03. Folk

33%

04. Rock

29%

05. Alternative

14%

06. Americana

13%

07. Blues

13%

08. R&B

12%

09. Contemp. Christian

11%

10. Jazz

10%

11. Classical

9%

12. Broadway/Theater

8%

13. Gospel

7%

14. New Age

6%

15. Rap/Hip Hop

5%

16. Industrial

5%

17. Hard Rock

5%

18. Contemporary

4%

19. Instrumental

4%

20. Dance

4%

21. Children's

3%

22. Celtic

3%

23. Latin

2%

24. Techno/Electronica

2%

25. Opera

1%

 

Total:

 

Top 25 Genres Listed:

 

01. Pop

53%

02. Rock

38%

03. Country

37%

04. Folk

34%

05. Alternative

14%

06. Blues

14%

07. Contemp. Christian

12%

08. R&B

11%

09. Americana

11%

10. Jazz

10%

11. Gospel

7%

12. Hard Rock

6%

13. Instrumental

6%

14. Classical

6%

15. Rap/Hip Hop

5%

16. New Age

5%

17. Broadway/Theater

5%

18. Contemporary

5%

19. Dance

4%

20. Latin

3%

21. Techno/Electronica

3%

22. Industrial

3%

23. Bluegrass

2%

24. Metal

2%

25. Children's

2%

 

Have we mentioned the diversity in our group?  Keep in mind folks could give their top 3 genres, but this is one seriously wide spread group of artists.  I knew this already, of course, from the music awards.  But it was nice to see it here again.  Oddly enough, some of these smaller genres listed sent in a hugely disproportionate amount of music.  So where are all the rest of you?  Send your music in!

 

 

29. Have you posted your music on line?

 

 

Yes

No

Male:

41%

59%

Female:

33%

67%

Total:

37%

63%

 

Clearly if only 37% of an ALL COMPUTER USER music organization has posted their music on line, there is a LONG way to go in this technology! 

 

30. Have you sold your music in Digital format?

 

 

Yes

No

Male:

8%

92%

Female:

13%

87%

Total:

10%

90%

 

And of course, when only 10% of us have ever sold a single digital file, we know there is a LONG way to go in the Internet Sales techniques and technology.  It is still way too slow! It is still way to readily available for free.  And there is still way too much sub-par music out there drowning all the good stuff!  So who is going to step up and fix it? We are!  (But that is another entirely different discussion!)

 

31. Have you bought music in Digital format?

 

 

Yes

No

Male:

9%

91%

Female:

8%

92%

Total:

9%

91%

 

More of the same.  If we aren't buying it, then nobody is!

 

32. Is your music available for sale on the Internet in any format?

 

 

Yes

No

Male:

30%

70%

Female:

26%

74%

Total:

28%

72%

 

Very small number.  As easy as it is to post music for sale (even though few are selling any of it) I am surprised more folks aren't on line just to try it out. 

 

33. For those selling CD's via the web, how many on average have you sold?

 

Male:

49 Units

Female:

109 Units

Total:

78 Units

 

This is not really a bad number.  With some hard-core marketing and effort, you could sell enough to pay for your project.  This is the average, but some of our members have sold 20,000 units or more!

 

34. For those selling CD's off-line, how many on average have you sold?

 

Male:

658 Units

Female:

485 Units

Total:

574 Units

 

This is the true bread and butter for unsigned or Indie label artists.  Keep in mind, however, that our members above say they plan to make nearly 5000 copies of their CD, but on average, you are only selling 15% of those.  You need to have a strong plan in place on how you are going to sell and distribute your CD's.  50% of them will be given away to media, friends, (1 to Just Plain Folks of course) and so on.  Make a plan so you don't have boxes of unsold, unused and unloved CD's sitting in your house!

 

35. Have you personally bought any music on the Internet?

 

 

Yes

No

Male:

39%

61%

Female:

47%

53%

Total:

43%

57%

 

Still a LONG LONG way to go!  Clearly if I were selling CD's on line, I would market to women first and foremost.  You should all consider that when selling your product on line!