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Just Plain Folks Demographics 2000

Random Members Surveyed: 672

1. Members Responding:

Male:	343	51.0%
Female:	329	49.0%

This is essentially a statistical tie. Margin for error could have more female or more males, but just like last year, our group is totally gender balanced.

2/3 What is your Age & Experience?

	Age:	Experience:
Male:	38.2	16.2
Females:	33.7	11.4

The average ages increased about 1.5 years over the last year. This is not surprising with the large number of new Industry members into the group. We have members as young as 11 and as old as 78. What wonderful diversity! The years of experience in our group is nearly 80,000!

4. Occupation in Industry:

Males:

01. Songwriter	91%
02. Live Artist	71%
03. Producer	27%
04. Engineer	20%
05. Record Label	17%
06. Recording Studio	16%
07. Publisher	16%
08. Educator	14%
09. Web Designer	11%
10. Journalist	9%
11. Management	8%
12. Internet Music Resource	6%
13. Publicist	5%
14. Media (TV/Radio/Print)	5%
15. Music Service Provider	5%
16. Non/Net Music Retailer	4%
17. Net Music Retailer	4%
18. Music Distribution	4%
19. Promoter	3%
20. Music Instrument Mft	3%
21. Industry Trade Org.	2%
22. A&R Representative	1%
23. Entertainment Atty.	1%

Females:

01. Songwriter	82%
02. Live Artist	69%
03. Publisher	23%
04. Educator	22%
05. Artist Management	21%
06. Record Label	20%
07. Engineer	16%
08. Producer	13%
09. Media (TV/Radio/Print)	12%
10. Publicist	11%
11. Recording Studio	10%
12. Journalist	9%
13. Web Designer	8%
14. A&R Representative	5%
15. Internet Music Resource	5%
16. Music Service Provider	5%
17. Music Distribution	4%
18. Music Trade Org.	3%
19. Music Inst. Manufact.	2%
20. Net Music Retailer	1%
21. Non/Net Music Retailer	1%
22. Entertainment Atty.	1%
23. Promoter	1%

Total of all Members:

01. Songwriter	87%
02. Live Artist	70%
03. Producer	22%
04. Publisher	19%
05. Record Label	18%
06. Engineer (Studio/Live)	18%
07. Educator	17%
08. Artist Management	14%
09. Recording Studio	14%
10. Web Designer	10%
11. Journalist	9%
12. Media (TV/Radio/Print)	8%
13. Publicist	6%
14. Internet Music Resource	6%
15. Music Service Provider	5%
16. Music Distribution	4%
17. Music Instrument Manu	3%
18. A&R Representative	2%
19. Music Trade Org.	2%
20. Non Net Music Retailer	2%

There are dramatic changes in these number that reflect the huge gain in Industry Professionals to our group. Last year we were primarily a songwriters group only. This year, though we still are primarily songwriters, we have increased the number of Producers by nearly 7 times, the number of artist Management has doubled and the number of labels has increased 50%. This also explains why the average age of the group has increased this year. More Professional experience also brings older ages.

5. Do You Have a Web Site

Males:	Yes:	48%
	No:	30%
	Developing:	22%
Female:	Yes:	44%
	No:	38%
	Developing:	18%
Total:	Yes:	46%
	No:	34%
	Developing:	20%

The only difference here is that nearly 2 times as many members are currently building sites this year than last. That is not surprising. I predict by next year, even with membership gains, that over 60% of the group will have their own website.

6. What Instruments Do You Play in Recording/Performing:

Males:

01. Vocals	83%
02. Acoustic Guitar	71%
03. Electric Guitar	58%
04. Piano	47%
05. Bass Guitar	41%
06. Midi Synths	38%
07. Computer Programs	23%
08. Harmonica	20%
09. Drums	19%
10. Mandolin	10%
11. Banjo	9%
12. Specialty Percussion	8%
13. Trumpet	7%
14. Acoustic Bass	6%
15. Flute	5%
16. Violin/Fiddle	5%
17. Clarinet	4%
18. Sax	4%
19. Other Brass	4%
20. Other String	4%
21. Dulcimer	3%
22. Cello	3%
23. Trombone	2%
24. Other Woodwind	1%
25. Custom/Experimental	1%
26. Recorder	1%

Female:

01. Vocals	79%
02. Acoustic Guitar	54%
03. Piano	48%
04. Electric Guitar	26%
05. Midi Synth	25%
06. Bass Guitar	16%
07. Computer Program	14%
08. Specialty Percussion	14%
09. Flute	11%
10. Drums	8%
11. Violin/Fiddle	7%
12. Clarinet	6%
13. Mandolin	5%
14. Sax	5%
15. Harmonica	4%
16. Acoustic Bass	3%
17. Other String	3%
18. Harp	3%
19. Accordion	3%
20. Cello	2%
21. Other Brass	2%
22. Other Woodwind	2%
23. Tin Whistle	1%
24. Banjo	1%
25. Custom/Experimental	1%

Total Top 20 Instruments Played:

01. Vocals	81%
02. Acoustic Guitar	63%
03. Piano	48%
04. Electric Guitar	43%
05. Midi Synthesizer	33%
06. Bass Guitar	30%
07. Computer Program	19%
08. Drums	14%
09. Harmonica	13%
10. Specialty Percussion	11%
11. Mandolin	8%
12. Flute	7%
13. Violin/Fiddle	6%
14. Clarinet	5%
15. Acoustic Bass	5%
16. Sax	4%
17. Banjo	4%
18. Trumpet	4%
19. Other String	3%
20. Other Brass	3%

The numbers here have undergone some interesting changes. We are becoming more diverse in instrumentation for sure. Because we added Acoustic/Electric break outs on Piano and Guitar, those individual numbers split a bit and decreased as expected. We did see a plus 50% gain in two areas: Bass Guitar and Computer Program Usage.

7. Dollars to be Spent On Music Equipment in 2000

Males:	$5,829
Females:	$5,756
Total Per Member:	$5,794

These numbers are up from last year, an obvious reflection of the strong economy. Our group currently represents nearly 35 Million Dollars in purchase power. By the end of 2000, at current growth rates, we should surpass 60 Million dollars in group buying power.

8. Do you plan to record and release at least 1 album in 2000?

Males:	Yes:	67%
	No:	33%
Female	Yes:	65%
	No:	35%
Total:	Yes:	66%