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|
Random
Members Surveyed: 672
1.
Members Responding:
|
Male:
|
343 |
51.0% |
|
Female:
|
329 |
49.0% |
This is
essentially a statistical tie. Margin
for error could have more female or more males, but just like last year, our group
is totally gender balanced.
2/3
What is your Age & Experience?
|
|
Age: |
Experience: |
|
Male:
|
38.2 |
16.2 |
|
Females: |
33.7 |
11.4 |
The
average ages increased about 1.5 years over the last year. This is not surprising with the large number
of new Industry members into the group.
We have members as young as 11 and as old as 78. What wonderful diversity! The years of experience in our group is
nearly 80,000!
4.
Occupation in Industry:
Males:
|
01.
Songwriter |
91% |
|
02.
Live Artist |
71% |
|
03.
Producer |
27% |
|
04.
Engineer |
20% |
|
05.
Record Label |
17% |
|
06.
Recording Studio |
16% |
|
07.
Publisher |
16% |
|
08.
Educator |
14% |
|
09.
Web Designer |
11% |
|
10.
Journalist |
9% |
|
11.
Management |
8% |
|
12.
Internet Music Resource |
6% |
|
13.
Publicist |
5% |
|
14.
Media (TV/Radio/Print) |
5% |
|
15.
Music Service Provider |
5% |
|
16.
Non/Net Music Retailer |
4% |
|
17.
Net Music Retailer |
4% |
|
18.
Music Distribution |
4% |
|
19.
Promoter |
3% |
|
20.
Music Instrument Mft |
3% |
|
21.
Industry Trade Org. |
2% |
|
22.
A&R Representative |
1% |
|
23.
Entertainment Atty. |
1% |
Females:
|
01.
Songwriter |
82% |
|
02.
Live Artist |
69% |
|
03.
Publisher |
23% |
|
04.
Educator |
22% |
|
05.
Artist Management |
21% |
|
06.
Record Label |
20% |
|
07.
Engineer |
16% |
|
08.
Producer |
13% |
|
09.
Media (TV/Radio/Print) |
12% |
|
10.
Publicist |
11% |
|
11.
Recording Studio |
10% |
|
12.
Journalist |
9% |
|
13.
Web Designer |
8% |
|
14.
A&R Representative |
5% |
|
15.
Internet Music Resource |
5% |
|
16.
Music Service Provider |
5% |
|
17.
Music Distribution |
4% |
|
18.
Music Trade Org. |
3% |
|
19.
Music Inst. Manufact. |
2% |
|
20.
Net Music Retailer |
1% |
|
21.
Non/Net Music Retailer |
1% |
|
22.
Entertainment Atty. |
1% |
|
23.
Promoter |
1% |
Total
of all Members:
|
01.
Songwriter |
87% |
|
02.
Live Artist |
70% |
|
03.
Producer |
22% |
|
04.
Publisher |
19% |
|
05.
Record Label |
18% |
|
06.
Engineer (Studio/Live) |
18% |
|
07.
Educator |
17% |
|
08.
Artist Management |
14% |
|
09.
Recording Studio |
14% |
|
10.
Web Designer |
10% |
|
11.
Journalist |
9% |
|
12.
Media (TV/Radio/Print) |
8% |
|
13.
Publicist |
6% |
|
14.
Internet Music Resource |
6% |
|
15.
Music Service Provider |
5% |
|
16.
Music Distribution |
4% |
|
17.
Music Instrument Manu |
3% |
|
18.
A&R Representative |
2% |
|
19.
Music Trade Org. |
2% |
|
20.
Non Net Music Retailer |
2% |
There
are dramatic changes in these number that reflect the huge gain in Industry
Professionals to our group. Last year
we were primarily a songwriters group only.
This year, though we still are primarily songwriters, we have increased
the number of Producers by nearly 7 times, the number of artist Management has
doubled and the number of labels has increased 50%. This also explains why the average age of the group has increased
this year. More Professional experience
also brings older ages.
5. Do
You Have a Web Site
|
Males: |
Yes: |
48% |
|
|
No: |
30% |
|
|
Developing: |
22% |
|
Female: |
Yes: |
44% |
|
|
No: |
38% |
|
|
Developing: |
18% |
|
Total:
|
Yes: |
46% |
|
|
No: |
34% |
|
|
Developing: |
20% |
The
only difference here is that nearly 2 times as many members are currently
building sites this year than last.
That is not surprising. I
predict by next year, even with membership gains, that over 60% of the group
will have their own website.
6. What
Instruments Do You Play in Recording/Performing:
Males:
|
01.
Vocals |
83% |
|
02.
Acoustic Guitar |
71% |
|
03.
Electric Guitar |
58% |
|
04.
Piano |
47% |
|
05.
Bass Guitar |
41% |
|
06.
Midi Synths |
38% |
|
07.
Computer Programs |
23% |
|
08.
Harmonica |
20% |
|
09.
Drums |
19% |
|
10.
Mandolin |
10% |
|
11.
Banjo |
9% |
|
12.
Specialty Percussion |
8% |
|
13.
Trumpet |
7% |
|
14.
Acoustic Bass |
6% |
|
15.
Flute |
5% |
|
16.
Violin/Fiddle |
5% |
|
17.
Clarinet |
4% |
|
18.
Sax |
4% |
|
19.
Other Brass |
4% |
|
20.
Other String |
4% |
|
21.
Dulcimer |
3% |
|
22.
Cello |
3% |
|
23.
Trombone |
2% |
|
24.
Other Woodwind |
1% |
|
25.
Custom/Experimental |
1% |
|
26.
Recorder |
1% |
Female:
|
01.
Vocals |
79% |
|
02.
Acoustic Guitar |
54% |
|
03.
Piano |
48% |
|
04.
Electric Guitar |
26% |
|
05.
Midi Synth |
25% |
|
06.
Bass Guitar |
16% |
|
07.
Computer Program |
14% |
|
08.
Specialty Percussion |
14% |
|
09.
Flute |
11% |
|
10.
Drums |
8% |
|
11.
Violin/Fiddle |
7% |
|
12.
Clarinet |
6% |
|
13. Mandolin |
5% |
|
14.
Sax |
5% |
|
15.
Harmonica |
4% |
|
16.
Acoustic Bass |
3% |
|
17.
Other String |
3% |
|
18.
Harp |
3% |
|
19.
Accordion |
3% |
|
20.
Cello |
2% |
|
21.
Other Brass |
2% |
|
22.
Other Woodwind |
2% |
|
23.
Tin Whistle |
1% |
|
24.
Banjo |
1% |
|
25.
Custom/Experimental |
1% |
Total
Top 20 Instruments Played:
|
01.
Vocals |
81% |
|
02.
Acoustic Guitar |
63% |
|
03.
Piano |
48% |
|
04.
Electric Guitar |
43% |
|
05.
Midi Synthesizer |
33% |
|
06.
Bass Guitar |
30% |
|
07.
Computer Program |
19% |
|
08.
Drums |
14% |
|
09.
Harmonica |
13% |
|
10.
Specialty Percussion |
11% |
|
11.
Mandolin |
8% |
|
12.
Flute |
7% |
|
13.
Violin/Fiddle |
6% |
|
14.
Clarinet |
5% |
|
15.
Acoustic Bass |
5% |
|
16.
Sax |
4% |
|
17.
Banjo |
4% |
|
18.
Trumpet |
4% |
|
19.
Other String |
3% |
|
20.
Other Brass |
3% |
The
numbers here have undergone some interesting changes. We are becoming more diverse in instrumentation for sure. Because we added Acoustic/Electric break
outs on Piano and Guitar, those individual numbers split a bit and decreased as
expected. We did see a plus 50% gain in
two areas: Bass Guitar and Computer Program Usage.
7.
Dollars to be Spent On Music Equipment in 2000
|
Males:
|
$5,829 |
|
Females: |
$5,756 |
|
Total
Per Member: |
$5,794 |
These
numbers are up from last year, an obvious reflection of the strong
economy. Our group currently represents
nearly 35 Million Dollars in purchase power.
By the end of 2000, at current growth rates, we should surpass 60
Million dollars in group buying power.
8. Do
you plan to record and release at least 1 album in 2000?
|
Males: |
Yes: |
67% |
|
|
No: |
33% |
|
Female |
Yes: |
65% |
|
|
No: |
35% |
|
Total:
|
Yes: |
66% |
|
|
No: |
34% |
These
percentages are down from last year.
There are two obvious reasons.
First, we added a large number of Industry members who aren't personally
releasing CD's. Secondly, our group has
more than doubled in size and to keep rates in the upper 80 percentile is unlikely
with our number of members.
Nevertheless, this year our members will record and release 4000+ CD's
this year, more than double lasts years totals.
9. How
many copies of your release do you plan to create?
|
Males:
|
Average:
|
4,255
Copies |
|
Females: |
Average: |
4,867
Copies |
|
Total: |
Average: |
4,551
Copies |
This is
a stunning statistic. If these numbers,
as reported by our members, hold true, our group at it's current membership
number will create and release nearly 20 Million CD Units. With current growth rates, that could be
nearly 40 Million by years end.
Amazing!
10. Do
you have a specific company preference to create your CD?
|
Males |
Yes: |
24% |
|
|
No: |
76% |
|
Females: |
Yes: |
26% |
|
|
No: |
74% |
|
Total: |
Yes: |
25% |
|
|
No: |
75% |
Very
surprising that not more members have a company in mind. Apparently no one is reaching those of us on
the net very effectively. As
illustrated above, there is a lot of dollars at stake from our members to
companies in this field.
11. If
yes, what company do you prefer?
Males:
|
1.
Discmakers |
25% |
|
2.
Oasis |
17% |
|
3.
WMG |
4% |
|
4.
Digdoc |
4% |
|
5.
CRT |
3% |
|
6.
Cinram |
2% |
Females:
|
1.
Oasis |
23% |
|
2.
Discmakers |
11% |
|
3.
Crystal Clear |
6% |
|
4.
Cinram |
3% |
|
5.
WMG |
3% |
|
6.
Glass House |
2% |
Total:
|
1.
Oasis |
19% |
|
2.
Discmakers |
14% |
|
3.
WMG |
3% |
|
4.
Crystal Clear |
3% |
|
5.
Cinram |
2% |
|
6.
Digdoc |
2% |
This
shows me that we need a good strong corporate partner to supply the lions share
of our members CD needs. I will work to
develop a sponsorship with at least one of these companies to grow a majority
support from our members. There is
probably 10-20 Million dollars worth of business potential in CD services
waiting for someone!
12. Do
you belong to at least one additional Music Industry Org? (Besides Just Plain
Folks?)
|
Males: |
Yes |
47% |
|
|
No |
53% |
|
Females: |
Yes |
50% |
|
|
No |
50% |
|
Total: |
Yes |
48% |
|
|
No |
52% |
This is
up considerably over last year's 39%.
Part of the reason is that we have identified some of the fine
organizations listed below, and thus increased the number through our own
promotion of them.
13: If
so, what organizations are they?
Males:
|
1. |
Taxi |
23% |
|
2. |
NSAI |
23% |
|
3. |
NARAS |
7% |
|
4. |
SGA |
7% |
|
5. |
AFM |
5% |
|
6. |
ISA |
2% |
|
7. |
WAMA |
2% |
|
8. |
NCSA |
2% |
|
9. |
Folk
Alliance |
1% |
|
10. |
SAW |
1% |
Females:
|
1. |
TAXI |
26% |
|
2. |
NSAI |
24% |
|
3. |
AFM |
8% |
|
4. |
Folk
Alliance |
7% |
|
5. |
Indiegrrl |
6% |
|
6. |
NARAS |
6% |
|
7. |
NCSA |
6% |
|
8. |
WAMA |
5% |
|
9. |
SGA |
4% |
|
10. |
TSAI |
2% |
Total:
|
1. |
Taxi |
25% |
|
2. |
NSAI |
24% |
|
3. |
NARAS |
7% |
|
4. |
AFM |
6% |
|
5. |
SGA |
5% |
|
6. |
NCSA |
4% |
|
7. |
WAMA |
3% |
|
8. |
Folk
Alliance |
3% |
|
9. |
Indiegrrl |
2% |
|
10. |
TSAI |
1% |
I am
very happy to see such support of Taxi and all the other organizations listed
here. We have had events and
cooperative efforts with Taxi, NSAI, SGA and TSAI in the past and the folks
running most of the rest of these organizations are members and friend of Just
Plain Folks. I hope to have ongoing
workshops/showcases and information exchanges with all of them in 2000!
14.
What Performance Rights Org. do you belong to?
Males:
|
None:
|
48% |
|
ASCAP |
17% |
|
BMI |
27% |
|
PRS |
1% |
|
SESAC |
2% |
|
SOCAN |
2% |
|
APRA |
1% |
|
IMRO |
<1% |
|
GMA |
<1% |
|
SODRAC |
<1% |
|
CADA |
<1% |
|
Bump
Sterma |
<1% |
Females:
|
None |
52% |
|
ASCAP |
18% |
|
BMI |
24% |
|
PRS |
1% |
|
SESAC |
1% |
|
SOCAN |
3% |
|
APRA |
1% |
Total:
|
None 50% |
|
ASCAP 18% |
|
BMI 26% |
|
PRS 1% |
|
SESAC 1% |
|
SOCAN 2% |
|
APRA 1% |
|
Other 1% |
Though
the numbers aren't huge, I am very happy to see some of the fine foreign PRO's
showing up on our survey. By next year
I think we will see all these number rise dramatically as we launch chapters
and even foreign language editions of Just Plain Notes around the world.
15:
Please list ALL music industry publications you regularly read in addition to
Just Plain Notes.
Males:
|
01.
Billboard |
19% |
|
02.
Guitar Player |
19% |
|
03.
Rolling Stone |
18% |
|
04.
None |
17% |
|
05.
Mix |
16% |
|
06.
Performing Songwriter |
16% |
|
07.
Recording |
15% |
|
08.
Acoustic Guitar |
14% |
|
09.
Electronic Musician |
12% |
|
10.
Keyboard Magazine |
11% |
|
11.
Guitar World |
9% |
|
12.
Home Recording |
8% |
|
13.
EQ |
8% |
|
14.
Music Connection |
7% |
|
15.
American Songwriter |
7% |
|
16.
Guitar |
7% |
|
17.
Spin |
7% |
|
18.
Country Weekly |
6% |
|
19.
Music Row |
5% |
|
20.
Gig |
5% |
|
21.
Bass Player |
4% |
|
22.
Dirty Linen |
4% |
|
23.
CCM |
3% |
|
24.
Songwriter |
2% |
|
25.
Audio Media |
2% |
|
26.
Sing Out |
1% |
|
27.
Gospel Today |
1% |
Females:
|
01.
Billboard |
28% |
|
02.
Rolling Stone |
28% |
|
03.
Performing Songwriter |
20% |
|
04.
None |
17% |
|
05.
Acoustic Guitar |
13% |
|
06.
Mix |
12% |
|
07.
Spin |
12% |
|
08.
Country Weekly |
11% |
|
09.
Recording |
10% |
|
10.
Electronic Musician |
10% |
|
11.
Music Connection |
9% |
|
12.
American Songwriter |
9% |
|
13.
Guitar Player |
8% |
|
14.
Dirty Linen |
7% |
|
15.
Keyboard |
6% |
|
16.
EQ |
5% |
|
17.
Sing Out |
4% |
|
18.
Music Row |
4% |
|
19.
Guitar World |
4% |
|
20.
Songwriter |
4% |
|
21.
Guitar |
3% |
|
22.
Home Recording |
2% |
|
23.
Blue Chip Radio Report |
2% |
|
24.
Bass Player |
2% |
|
25.
CCM |
1% |
|
26.
Gig |
1% |
|
27.
Audio Media |
1% |
Total:
|
01.
Billboard |
24% |
|
02.
Rolling Stone |
23% |
|
03.
Performing Songwriter |
18% |
|
04.
None |
17% |
|
05.
Mix |
14% |
|
06.
Guitar Player |
14% |
|
07.
Recording |
13% |
|
08.
Acoustic Guitar |
13% |
|
09.
Electronic Musician |
11% |
|
10.
Keyboard |
9% |
|
11.
Spin |
9% |
|
12.
Country Weekly |
8% |
|
13.
Music Connection |
8% |
|
14.
American Songwriter |
8% |
|
15.
Guitar World |
7% |
|
16.
EQ |
6% |
|
17.
Dirty Linen |
5% |
|
18.
Home Recording |
5% |
|
19.
Guitar |
5% |
|
20.
Music Row |
4% |
|
21.
Bass Player |
3% |
|
22.
Sing Out |
3% |
|
23.
Songwriter |
3% |
|
24.
Blue Chip Radio Report |
1% |
|
25.
CCM |
1% |
|
26.
Gig |
1% |
|
27.
Audio Media |
1% |
Some
interesting changes are found here.
Billboard holds on to it's number one ranking, though Rolling Stone has
made huge gains. Last year's number 3
magazine, Musician, folded last year and it appears our friends at Performing
Songwriter have taken it's place. (And
they are members of Just Plain Folks as well!) I often enjoy counting the
number of Just Plain Folks Members in any given Performing Songwriter Issue,
the record being 17 that I knew of! The
biggest gainer by percentage is Recording Magazine. Though their recent growth is well publicized, those in the know
are aware a large part of that growth (if not nearly all of it) is because
Michael Laskow of Taxi bought all of his members a free Recording subscription
as a membership benefit. Since roughly
13% of our members are TAXI members, it is logical that 13% of our members are
also Recording readers. Sounds like a
major Win Win for Taxi Members who get a great publication free and Recording
Magazine who got a 5000+ Subscriber Boost!
Nearly all the publications saw big gains in our survey and our overall
readership within the group dramatically increased across the board. We have members on the staff of over half
these publications, so hopefully we can keep their numbers growing and work
with them in some cross promotions this year!
16.
Please list your 3 favorite Musical Instrument Manufacturers
Males:
|
01.
Fender |
26% |
|
02.
Roland |
21% |
|
03.
Gibson |
20% |
|
04.
Martin |
19% |
|
05.
Yamaha |
18% |
|
06.
No Preference |
18% |
|
07.
Alesis |
17% |
|
08.
Shure |
13% |
|
09.
Mackie |
12% |
|
10.
Tascam |
9% |
|
11.
Korg |
8% |
|
12.
Taylor |
8% |
|
13.
Takamine |
8% |
|
14. Peavey |
7% |
|
15.
Marshall |
6% |
|
16.
AKG |
5% |
|
17.
JBL |
5% |
|
18.
Mesa/Boogie |
4% |
|
19.
Sennheiser |
3% |
|
20.
Kurzweil |
3% |
|
22.
Guild |
3% |
|
22.
Paul Reed Smith |
2% |
|
23.
Ovation |
2% |
|
24.
EMU/Ensoniq |
2% |
|
25.
Jackson |
1% |
|
26.
Rickenbacker |
1% |
|
27.
Digidesign |
1% |
|
28.
Lexicon |
1% |
Females:
|
01.
No Preference |
29% |
|
02.
Gibson |
20% |
|
03.
Yamaha |
19% |
|
04.
Roland |
18% |
|
05.
Martin |
14% |
|
06.
Fender |
14% |
|
07.
Shure |
12% |
|
08.
Alesis |
10% |
|
09.
Taylor |
9% |
|
10.
Mackie |
8% |
|
11.
Korg |
7% |
|
12.
Peavey |
7% |
|
13.
Marshall |
6% |
|
14.
EMU/Ensoniq |
5% |
|
15.
Tascam |
4% |
|
16.
Lexicon |
4% |
|
17.
Sennheiser |
3% |
|
18.
AKG |
3% |
|
19.
JBL |
3% |
|
20.
Mesa/Boogie |
3% |
|
21.
Takamine |
2% |
|
22.
Kurzweil |
2% |
|
23.
Guild |
2% |
|
24.
Pearl |
2% |
|
25.
Jackson |
2% |
|
26.
Digidesign |
1% |
|
27.
Akai |
1% |
|
28.
Steinway |
1% |
|
29.
Tacoma |
1% |
|
30.
MOTU |
1% |
|
31.
Washburn |
1% |
Total:
|
01.
No Preference |
22% |
|
02.
Fender |
20% |
|
03.
Roland |
20% |
|
04.
Gibson |
20% |
|
05.
Yamaha |
19% |
|
06.
Martin |
17% |
|
07.
Alesis |
14% |
|
08.
Shure |
13% |
|
09.
Mackie |
10% |
|
10.
Korg |
8% |
|
11.
Taylor |
8% |
|
12.
Tascam |
7% |
|
13.
Peavey |
7% |
|
14.
Marshall |
6% |
|
15.
Takamine |
5% |
|
16.
EMU/Ensoniq |
4% |
|
17.
AKG |
4% |
|
18.
JBL |
4% |
|
19.
Mesa/Boogie |
3% |
|
20.
Sennheiser |
3% |
|
21.
Kurzweil |
3% |
|
22.
Guild |
3% |
|
23.
Jackson |
2% |
|
24.
Lexicon |
2% |
|
25.
Paul Reed Smith |
1% |
|
26.
Ovation |
1% |
|
27.
Rickenbacker |
1% |
|
28.
Digidesign |
1% |
|
29.
Akai |
1% |
|
30.
Steinway |
1% |
This
was an amazingly close vote. It came
down to less than 10 votes between Fender, Roland and Gibson with Yamaha not
far behind. Last years winner Roland
had a slight increase and Yamaha closed the gap. Taylor, Korg, Martin and
Gibson more than doubled from last year. The biggest single gainer was Shure
which went from 4.5% last year to 13% this year. It appears that many of these companies have opportunities
marketing to the female members of our group.
I hope we can work with some of these industry leaders this year to get
their message out and get their support for our organization through
sponsorships of our newsletter, website, events and chapters.
17.
What Computer System Do You Use?
Male:
|
Macintosh
G4 |
3% |
|
Macintosh
G3 |
6% |
|
Older
Macintosh |
11% |
|
Pentium
3 Windows |
15% |
|
Pentium
2 Windows |
25% |
|
Pentium
1 Windows |
21% |
|
486
or Older Windows |
5% |
|
AMD/Celeron/Cyrix/Other |
9% |
|
WebTV
or Similar |
1% |
|
Non
Mac/Windows |
4% |
Female:
|
Macintosh
G4 |
3% |
|
Macintosh
G3 |
9% |
|
Older
Macintosh |
12% |
|
Pentium
3 Windows |
20% |
|
Pentium
2 Windows |
19% |
|
Pentium
1 Windows |
18% |
|
486
or Older Windows |
9% |
|
AMD/Celeron/Cyrix/Other |
9% |
|
WebTV
or Similar |
1% |
|
Non
Mac/Windows |
0% |
Total:
|
Macintosh
G4 |
3% |
|
Macintosh
G3 |
7% |
|
Older
Macintosh |
12% |
|
Pentium
3 Windows |
17% |
|
Pentium
2 Windows |
22% |
|
Pentium
1 Windows |
20% |
|
486
or Older Windows |
7% |
|
AMD/Celeron/Cyrix/Other |
9% |
|
WebTV
or Similar |
1% |
|
Non
Mac/Windows |
2% |
I asked
these questions just to get a feel for what everyone is using. We are unique in all Music Industry
Organizations in that we are essentially 100% computer users. (We have a tiny handful of non-cpu members,
but very few.) The biggest factor I noted was that 22% of our group is using
Macintosh computers. Probably not that
surprising given their appeal to artists, but certainly an important marketing
distinction should we work with a software sponsor or computer industry
sponsor. It also tells me that 78% of
our group is using new, higher end computers.
Good for us!
18.
Please List the Music Software Packages you use on your primary Computer. This includes Sequencing, Notation,
Recording, CD Burning, Effects and Plug Ins and all other processing and
composing software.
Males:
|
None: |
58% |
|
01:
Cakewalk |
15% |
|
02.
Cool Edit Pro |
10% |
|
03.
Easy CD |
7% |
|
04.
Sound Forge |
6% |
|
05.
Band in a Box |
5% |
|
06.
Cubase |
5% |
|
07.
Jammer |
5% |
|
08.
Finale |
5% |
|
09.
ACID |
4% |
|
10.
Digital Performer |
2% |
|
11.
Encore |
2% |
|
12.
Studio Vision |
2% |
|
13.
MusicMatch Jukebox |
2% |
|
14.
Mastertrax |
2% |
|
15.
Waves |
1% |
|
16.
Musicator |
1% |
|
17.
Performer |
1% |
|
18.
SEK'D |
1% |
|
19.
Bias Peak |
1% |
|
20.
Logic Audio |
1% |
Females:
|
None: |
65% |
|
01.
Cakewalk |
7% |
|
02.
Pro Tools |
5% |
|
03.
Cool Edit Pro |
5% |
|
04.
Sound Forge |
4% |
|
05.
Finale |
4% |
|
06.
Performer |
4% |
|
07.
Logic Audio |
4% |
|
08.
Digital Performer |
3% |
|
09.
ACID |
3% |
|
10.
MusicMatch Jukebox |
3% |
|
11.
Real Player/Producer |
3% |
|
12.
Toast |
2% |
|
13.
Mastertrax |
2% |
|
14.
MediaFace |
2% |
|
15.
Cubase |
1% |
|
16.
Vision |
1% |
|
17.
Time Bandit |
1% |
|
18.
Music Time |
1% |
|
19.
Freestyle |
1% |
|
20.
Studio Vision |
1% |
Total:
|
01:
Cakewalk |
11% |
|
02.
Cool Edit Pro |
8% |
|
03.
Sound Forge |
5% |
|
04.
Finale |
5% |
|
05.
ACID |
4% |
|
06.
Easy CD |
3% |
|
07.
Band in a Box |
3% |
|
08.
Cubase |
3% |
|
09.
Digital Performer |
3% |
|
10.
MusicMatch Jukebox |
3% |
|
11.
Performer |
3% |
|
12.
Logic Audio |
3% |
|
13.
Jammer |
2% |
|
14.
Pro Tools |
2% |
|
15.
Studio Vision |
2% |
|
16.
Mastertrax |
2% |
|
17.
Encore |
1% |
|
18.
Real Player/Producer |
1% |
|
19. MediaFace |
1% |
|
20.
Toast |
1% |
Certainly
I did not expect a consensus on software, but I am not sure I expected the
diversity either. Over 200 titles were
listed by our members and they were all over the board. (Some frankly I had never even heard of
before!) I have used about half of these programs listed and all do some things
very well. I was surprised a couple
were not more highly used, and I am sure this year we can help promote some of
these great programs and companies.
19.
Please List Up To 3 Music Equipment Retailers You Would Most Likely Make a
Purchase from or have the most loyalty to if any:
Males:
|
01.
Mom/Pop Local Store |
39% |
|
02.
No Preference |
31% |
|
03.
Musician's Friend |
24% |
|
04.
Guitar Center |
17% |
|
05.
Sam Ash |
14% |
|
06.
Mars Music |
11% |
|
07.
American Music Supply |
7% |
|
08.
Full Compass |
5% |
|
09.
Thoroughbred |
4% |
|
10.
West LA Music |
3% |
|
11.
Sweetwater Sound |
3% |
|
12.
Manny's |
2% |
|
13.
Daddy's Junky |
1% |
|
14.
Music Center |
1% |
|
15.
IRC Music |
1% |
Females:
|
01.
No Preferences |
42% |
|
02.
Mom/Pop Local Store |
38% |
|
03.
Guitar Center |
16% |
|
04.
Musician's Friend |
15% |
|
05.
Sam Ash |
14% |
|
06.
Mars Music |
7% |
|
07.
West LA Music |
6% |
|
08.
Sweetwater Sound |
5% |
|
09.
American Music Supply |
3% |
|
10.
Music Unlimited |
3% |
|
11.
Daddy's Junky |
3% |
|
12.
Music Center |
2% |
|
13.
Manny's |
2% |
|
14.
Full Compass |
2% |
|
15.
Woodwind/Brasswind |
1% |
Total:
|
01.
Mom/Pop Local Store |
39% |
|
02.
No Preference |
36% |
|
03.
Musician's Friend |
20% |
|
04.
Guitar Center |
17% |
|
05.
Sam Ash |
14% |
|
06.
Mars Music |
9% |
|
07.
American Music Supply |
5% |
|
08.
West LA Music |
5% |
|
09.
Full Compass |
3% |
|
10.
Sweetwater Sound |
3% |
|
11.
Thoroughbred |
2% |
|
12.
Manny's |
2% |
|
13.
Daddy's Junky |
2% |
|
14.
Music Center |
2% |
|
15.
Woodwind/Brasswind |
1% |
This is
still the most shocking set of numbers to me.
With all the advertising that is done through major publications, it
appears that no one is reaching the people who really buy all this gear. When I list the names and tell respondents
that they can pick 3 companies they would want to buy a product from and 75%
choose none of the above, something is amiss.
I really believe that our members want a relationship with a company
they can trust, and the 60 Million dollars in purchasing power we will have
should be a wake up call that we are an untapped resource. Especially our female members who clearly
aren't being served by anyone effectively.
One of my primary goals this year is to partner up with a retailer who
can support the group and earn our collective business. If so, by next year that company should be
drawing in a significantly higher percentages on this survey to go along with
those big sales increases!
20. How
many CD's do you personally buy per month?
|
Males: |
2.5 |
|
Females: |
2.9 |
|
Total: |
2.7 |
This
seems to support the industry's assumption than women now buy more CD's than
men. Keep that in mind when marketing your
own CD!
21.
Have you and how many CD's have you participated on recording?
|
|
Yes |
Ave.
# CD's |
|
Males:
|
84.7% |
5.1 |
|
Females: |
78.9% |
9.1 |
|
Total: |
81.5% |
7.1 |
I was
quite surprised at how active our group is in the studio. These numbers equate to our members having
participated in recording well over 30,000 CD's in their careers. That is impressive! I attribute some of it to the number of
producers and engineers we have, but clearly our members are recording at all
levels all over the industry. We will
be looking to partner with a support network of Recording Studios to funnel
many of these member projects into supportive, quality and fair priced
operations.
22. How
many songs have you written or co-written to date?
|
|
Average |
|
Males:
|
107 |
|
Females:
|
120 |
|
Total: |
113 |
By the
end of this year, our members will have written nearly 1 millions songs
combined!
23. Do
you write?
Males:
|
Music
and Lyrics |
86% |
|
Music
Only |
4% |
|
Lyrics
Only |
5% |
|
Perform
on Instrument only |
1% |
|
Do
not write or play music |
4% |
Females:
|
Music
and Lyrics |
67% |
|
Music
Only |
5% |
|
Lyrics
Only |
17% |
|
Perform
on Instrument only |
5% |
|
Do
not write or play music |
6% |
Total:
|
Music
and Lyrics |
77% |
|
Music
Only |
4% |
|
Lyrics
Only |
11% |
|
Perform
on Instrument only |
3% |
|
Do
not writer or play music |
4% |
I actually
thought the number of lyricists only would be even higher after listening to so
many of you lament on not being able to find music only co-writers. But a nearly 3 to 1 ratio IS a bit of a
challenge. I shows me that our
lyricists should also pursue complete writers to collaborate with. Lyrics can always use some sprucing up from
a strong and refined lyricist.
24. Are
you a published Songwriter?
|
|
Yes |
No |
|
Males: |
45% |
55% |
|
Females: |
40% |
60% |
|
Total: |
43% |
57% |
This is
actually a bit higher than I had expected, and is once again a testament to the
experience of our average member. Since
the number of our Non Songwriters in the group is about 13%, this means of the
remaining 87%, about half are published.
25.
Have you ever had a recording contract?
Males:
|
Yes,
with a major label |
7% |
|
Yes,
with an indie label |
11% |
|
Yes,
on my own label |
17% |
|
No,
but plan to in 2000 |
6% |
|
No,
but am pursuing one |
32% |
|
Not
interested in record deal |
27% |
Females:
|
Yes,
with a major label |
6% |
|
Yes,
with an indie label |
13% |
|
Yes,
on my own label |
16% |
|
No,
but plan to in 2000 |
7% |
|
No,
but am pursuing one |
32% |
|
Not
interested in record deal |
26% |
Total:
|
Yes,
with a major label |
7% |
|
Yes,
with an indie label |
12% |
|
Yes,
on my own label |
17% |
|
No,
but plan to in 2000 |
6% |
|
No,
but am pursuing one |
32% |
|
Not
interested in record deal |
26% |
74% of
the group either has or is pursuing a record contract. Though only 19% are signed to a major or
indie label, it shows that with hard work, the little guys can have success to. The 17% on their own label is a bit harder
to diagnose as some can be vanity labels.
However I know of many examples where an artist is on their own label
and does very well. Of those not
interested in a record deal, remember half (13%) are not writers or
artists. The other 13% are probably
better adjusted in life than the rest of us, since they have no interest in the
grueling pain suffered in that pursuit! hahaha.
26. In
your musical project, do you:
Males:
|
Play
with a band |
34% |
|
Play
in a duo |
13% |
|
Perform
Solo |
34% |
|
Write
for others only |
10% |
|
Not
Applicable |
9% |
Females:
|
Play
with a band |
31% |
|
Play
in a duo |
13% |
|
Perform
Solo |
31% |
|
Write
for others only |
11% |
|
Not
Applicable |
14% |
Total:
|
Play
with a band |
33% |
|
Play
in a duo |
13% |
|
Perform
Solo |
33% |
|
Write
for others only |
10% |
|
Not
Applicable |
11% |
These
numbers are a bit out of whack because some people elected to give multiple
answers, so the numbers don't match to other responses in this survey like you
would expect. I did think it was
interesting to see that there are an equal number of solo artists and
bands. I am not sure where that number
was 10 years ago, but with the improvement in technology, the "all in
one" artists should be growing astronomically. Though, in my opinion, nothing is more fun than jamming with a
real band at any level of development!
27. What are your 3 primary genres of music?
Males:
Top 25
Genres Listed:
|
01.
Pop |
49% |
|
02.
Rock |
46% |
|
03.
Country |
37% |
|
04.
Folk |
35% |
|
05.
Blues |
15% |
|
06.
Alternative |
14% |
|
07.
Contemp. Christian |
12% |
|
08.
Americana |
9% |
|
09. Jazz |
9% |
|
10.
R&B |
9% |
|
11.
Gospel |
8% |
|
12.
Hard Rock |
7% |
|
13.
Instrumental |
7% |
|
14.
Contemporary |
6% |
|
15.
Latin |
5% |
|
16.
Bluegrass |
5% |
|
17.
New Age |
4% |
|
18.
Rap/Hip Hop |
4% |
|
19.
Broadway/Theater |
3% |
|
20.
Comedy |
3% |
|
21.
Classical |
3% |
|
22.
Dance |
3% |
|
23.
Metal |
3% |
|
24.
Techno/Electronica |
3% |
|
25.
Children's |
2% |
Females:
Top 25
Genres Listed:
|
01.
Pop |
57% |
|
02.
Country |
37% |
|
03.
Folk |
33% |
|
04.
Rock |
29% |
|
05.
Alternative |
14% |
|
06.
Americana |
13% |
|
07.
Blues |
13% |
|
08.
R&B |
12% |
|
09.
Contemp. Christian |
11% |
|
10.
Jazz |
10% |
|
11.
Classical |